Marketing Automation Specialist - 0143 - Mumbai

About the client:

Our client is a digital marketing agency based in the USA. They're looking for an experienced Marketing Automation Specialist to create effective marketing online campaigns with automated, repetitive tasks.

About the role:

We are looking for a Marketing Automation Specialist to spearhead marketing automation efforts for our client. The ideal candidate will be proficient in Zapier and possess a deep understanding of marketing automation principles. You will play a crucial role in optimizing marketing processes, improving efficiency, and driving results through automation.

What you’ll be doing:

• Develop and implement marketing automation strategies to streamline workflows and improve efficiency.
• Configure and manage marketing automation platforms, with a focus on Zapier integration.
• Collaborate with cross-functional teams to identify automation opportunities and implement solutions.
• Build and maintain automated campaigns, including email marketing, lead nurturing, and customer segmentation.
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.
• Stay updated on industry trends and best practices in marketing automation.
• Provide training and support to team members on marketing automation tools and processes.
  
  

Who are we looking for?

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience as a Marketing Automation Specialist or similar role.
• Proficiency in Zapier and other marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Strong analytical skills with the ability to interpret data and optimize campaigns.
• Excellent communication and collaboration skills.
• Detail-oriented with a passion for continuous improvement.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
• Have hands-on practical experience working with Zapier.
  
  

Position: Marketing Automation Specialist

Remote Status: Fully Remote

Preferred Location: Global

Working Hours: 9 am to 6 pm EST

Holidays: US Local Holidays

Salary: USD 1200 to USD 2000 per month

Internal Job ID: 0143