Digital Marketing Manager (Online Sportsbook & Casino)

BettingJobs are currently seeking a Digital Marketing Manager for a growing online gaming company in San Salvador.

As Digital Marketing Manager, you will be responsible for the marketing strategy, with a specific focus on customer acquisition, working across affiliate marketing, paid media sponsorship and influencer marketing.

This role would be well-suited to an experienced marketing professional with experience in customer acquisition within the online gaming industry.

Responsibilities:

• Implement and optimise digital marketing strategies to drive new customer acquisition and deliver existing customer messaging through various digital channels.
• Work with our agencies to implement optimised digital media plans that reach new and existing customers
• Manage the digital marketing budget, delivering cost-efficient solutions to meet budget and forecast expectations whilst maximising return on investment.
• Identify, nurture and optimise a wide range of digital channels that can deliver new customers
• Ensure that all digital activity is fully integrated with the offline campaigns
• Proactively working with CRM and Delivery teams to ensure continual improvement in customer messaging and journeys.

Requirements:

• A proven track record in the digital marketing sector, including working closely with external agencies.
• Experience in online sports betting or online casino
• Have a good understanding of the common methods used to acquire new customers
• Fluency in English and Spanish
• Located in or willing to relocate to San Salvador