We're seeking a strategic and creative Product Marketing Manager to join our fully remote team in Australia. The ideal candidate will shape product positioning, drive go-to-market strategies, and translate customer insights into impactful marketing initiatives. This is a high-impact role influencing product direction and market strategy.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
📣 We’re Hiring: Product Marketing Manager
đź“Ť Location: Remote (Australia)
đź•’ Employment Type: Full-Time
đź’Ľ Level: Mid-Level / Senior
We’re seeking a strategic, creative, and data-driven Product Marketing Manager to join our fully remote team in Australia. In this role, you will shape product positioning, drive go-to-market strategies, and translate customer insights into impactful marketing initiatives that accelerate product adoption and revenue growth.
🎯 Key Responsibilities- Own product positioning, messaging, and value propositions across target segments
- Develop and execute go-to-market (GTM) strategies for product launches and feature releases
- Conduct market, customer, and competitive research to inform product decisions
- Collaborate closely with product, sales, and marketing teams to align strategies
- Create compelling marketing materials (web content, pitch decks, case studies, landing pages)
- Support sales enablement with playbooks, battle cards, and product training
- Analyze product performance, customer feedback, and campaign outcomes to refine messaging
- Identify new opportunities for adoption, cross-sell, and customer retention
- Contribute to roadmap discussions from a customer and market perspective
- 3–5 years of experience in product marketing, growth marketing, or related roles
- Strong understanding of B2B or B2C product lifecycle and GTM processes
- Excellent storytelling, communication, and copywriting skills
- Ability to translate complex technical concepts into clear, customer-friendly messaging
- Experience with market research, customer segmentation, and competitive analysis
- Highly collaborative, cross-functional communicator
- Comfortable working independently in a remote-first environment
- Based in Australia with full working rights
Nice to Have
- Experience in SaaS, technology, or digital product environments
- Background in sales enablement or growth operations
- Familiarity with analytics tools (Google Analytics, Mixpanel, HubSpot, etc.)
- Ability to build and interpret dashboards and performance metrics
- 100% remote role within Australia
- A high-impact role influencing product direction and market strategy
- Collaborative, supportive, and fast-moving work environment
- Professional growth opportunities across marketing, product, and strategy
- Competitive salary and benefits package