Principal Embedded Software Engineer - AI Systems (Customer-Facing)

Principal Embedded Software Engineer – AI Systems | London | Work direct with customers!

Join a fast-moving team solving some of the hardest problems in applied AI. This company builds technology for real-world impact... systems that operate in extreme environments, support mission-critical operations, and push the limits of what embedded intelligence can do.

They’re looking for a Principal Embedded Software Engineer who thrives on deep technical challenges, works confidently across low-level software and hardware boundaries, and is motivated by seeing their work deployed in demanding, real-world conditions. This is a role for an engineer who loves technical problems, values autonomy, and wants to shape technologies deployed directly with customers, not just in a controlled lab.

What you’ll be working on:

• Solving complex challenges across the embedded stack, from kernel-level debugging to designing new architectures for AI-driven perception
• Working closely with AI researchers and FPGA/hardware engineers to bring advanced models to edge devices
• Rapidly iterating from prototype to production deployment
• Deploying and validating systems directly with customers in real operational environments

What we’re looking for:

• Deep technical curiosity and a drive to understand systems end-to-end
• Experience in low-level systems and embedded programming
• Strong debugging skills across hardware–software interfaces
• Familiarity with ML frameworks such as PyTorch or TensorFlow
• Willingness to work hands-on in the field to ensure systems perform in real-world conditions
• Comfortable collaborating directly with customers to iterate on mission-critical deployments

What’s on offer:

• A high-autonomy environment within a mission-driven, fast-growing start-up
• The chance to build and deploy cutting-edge embedded AI technology
• A world-class engineering culture focused on innovation and ownership
• Competitive salary, early-stage equity, strong benefits, and relocation support

If you're energised by hard engineering problems, real-world impact, and building embedded systems at the limits of what's possible, we’d love to hear from you. Apply today to learn more.