Content Marketing Manager - Fintech

We do offer Visa Sponsorship,

All Requirements are must have and Non Negotiable

Job Overview:

We are seeking a Content Marketing Manager for our fast-growing fintech startup to lead the creation and execution of high-impact content that educates, engages, and drives growth. This is an ideal opportunity for a creative, data-driven strategist who thrives in early-stage, fast-paced environments and can translate complex fintech topics into compelling, audience-focused storytelling. 

Day to Day Responsibilities:

• Partner with the marketing team to develop and execute a comprehensive content marketing strategy and editorial calendar.
• Write and repurpose engaging content across multiple channels, including blogs, newsletters, email campaigns, social media (especially LinkedIn), website copy, and gated assets.
• Leverage automation tools and internal subject matter experts to produce high-quality, scalable content efficiently.
• Create content end-to-end, including blog posts, white papers, webinars, event materials, and community engagement pieces.
• Maintain and optimize the company's website and digital assets, ensuring brand consistency, SEO/AEO performance, and a strong user experience.
• Collaborate cross-functionally with sales, product, and customer success teams to ensure marketing initiatives align with broader business goals.
• Use data analytics to evaluate content performance, uncover insights, and inform future content strategy.

Strategic Responsibilities:

• Conduct market and competitive research to identify emerging trends, audience needs, and new content opportunities.
• Define and track content marketing OKRs and performance metrics to measure impact and drive continuous improvement.
• Shape and refine the company's brand messaging and voice, ensuring consistency across all marketing touchpoints.
• Support community engagement initiatives and thought leadership programs to build advocacy among clients and industry professionals.
• Drive a full-funnel content strategy, ensuring seamless integration across awareness, consideration, and conversion stages

Requirements:

• Have 3 to 5 years of B2B content marketing experience, with at least 1+ year in a startup environment.
• Bring experience in fintech, SaaS, or compliance-related industries.
• Have proven expertise with website content (blogs, landing pages, gated assets), email marketing, and social media (particularly LinkedIn).
• Are skilled in SEO/AEO measurement and leveraging data analysis for actionable content insights.
• Have experience creating and managing full-funnel content that drives awareness, engagement, and conversion.
• Are proficient with HubSpot, LinkedIn, Google Analytics, and SEMrush, and have experience with Figma and Canva.
• Excel in project management and thrive juggling multiple priorities in a high-growth environment.
• Possess exceptional writing, research, and storytelling skills, with a keen understanding of audience segmentation.
• Hold a bachelor's degree in Marketing, English, Communications, Business, or a related field.

Expected close Salary 85,000.00-110,000.00(USD) + Benefits