AI Summary
Drive discoverability and organic growth of Angry Birds Friends through ASO, data analysis, and content creation. Collaborate with cross-functional teams to connect with the community and grow the player base. Develop and execute high-impact partnerships and campaigns.
Key Highlights
Act as primary owner for Angry Birds Friends presence across App Stores
Design and execute ASO experiments and high-impact partnerships
Collaborate with Player Experience and Product teams to ensure aligned marketing executions
Technical Skills Required
Benefits & Perks
Hybrid work model with 2 on-site days per week
Support for work permit if needed
Opportunity to work on a well-known global IP
Job Description
Rovio is part of the SEGA family and world famous for our flagship IP Angry Birds - want to know more about Rovio as an employer? Click here.
Imagine being the driving force behind the continued success of Angry Birds Friends, a classic game played and loved by millions globally! We're looking for a Product Marketing Specialist to drive the game’s discoverability and organic growth by exploring new trends, diving into data, and crafting compelling content that brings millions of players into the game.
You'll be the owner of our App Store presence, driving our ASO strategy and high-impact partnerships from concept to completion. You will play a critical role in how we connect with our community and grow our player base on both mobile and web.
This position is based in Espoo, Finland and follows a hybrid work model with two on-site days per week. We can support a work permit if needed, but relocation support is not available for this role.
You will have impact and fun at work by:
- Acting as the primary owner for the Angry Birds Friends presence across App Stores to ensure top-of-funnel discoverability and competitiveness.
- Designing and executing ASO experiments, leveraging creative optimization, keywords, and all available store features (like In-App Events) to drive organic installs.
- Working closely with store partners to craft and pitch stunning materials that maximize our chances for regular, global featuring.
- Supporting the strategy and execution of high-impact IP collaborations, identifying partners that truly resonate with our players and helping to bring those campaigns to life in-game.
- Collaborating with our Player Experience and Product teams, building strong relationships to ensure all marketing executions are supportive and perfectly aligned with the game’s roadmap and community needs.
- Experience in product marketing, growth marketing, or ASO within mobile gaming or apps.
- Strong working knowledge of App Store Optimization (ASO), including creative optimization, keyword testing, and leveraging store features like Custom Product Pages (CPPs).
- Proficiency working with data, ability to set your own targets and analyze routine performance to understand the immediate impact of your work.
- Excellent understanding of the fundamentals of product marketing and marketability, understanding how marketing connects with game design and production.
- Proven ability to identify gaps, suggest solutions, and manage projects (like a store page overhaul or partnership campaign) independently from concept to completion.
- Experience working with CRM channels (Push, Email, SMS).
- Prior experience working with well-known IPs and brand collaborations.
We welcome applicants to use the name they want to be addressed by in the application form, regardless of whether it is their legal name.
At Rovio, we are also committed to providing reasonable accommodations for qualified individuals with disabilities or conditions in our working environment and job application procedures. We are committed to continuously improving workplace accessibility. If you have any questions before applying, please write to us at recruitment@rovio.com.
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