Manager, Marketing and Adtech Strategy

Mediavine's Marketing and Communications team is looking for a Manager, Marketing with

adtech expertise to join our team.

This role sits at the intersection of ad technology, publisher success, and marketing strategy.

The Manager, Marketing will leverage their strong understanding of the digital advertising

ecosystem, including programmatic advertising, identity solutions, privacy changes, and

measurement, to craft messaging that connects with publishers and industry stakeholders alike.

The right candidate is both a storyteller and strategist, able to distill complex technical concepts

into clear, compelling content that drives product adoption, strengthens Mediavine's position as

a thought leader in adtech, and supports our publishers' long-term growth. And also has

experience with email marketing/HubSpot.

You'll partner with cross-functional teams across Product, Engineering, and Publisher Success

to translate Mediavine's innovations into customer-centric marketing campaigns, industry

partnerships, and go-to-market strategies.

Responsibilities{{:}}

• Own and manage email marketing strategy for publisher and industry audiences,
  
  

including segmentation, engagement tracking, and campaign optimization.

• Develop and execute integrated marketing campaigns that drive awareness and
  
  

adoption of Mediavine's products and features.

• Translate complex adtech concepts (programmatic, supply chain, identity, data privacy,
  
  

etc.) into educational resources, including blogs, case studies, webinars, whitepapers,

and videos.

• Collaborate with Product and Engineering to support product launches with strong
  
  

go-to-market strategies and positioning.

• Contribute to Mediavine's thought leadership through industry-facing content such as
  
  

PR, speaking engagements, and trade publication contributions.

• Analyze campaign performance using data-driven insights and adjust strategies to
  
  

maximize ROI and impact.

• Collaborate across Marketing, Product, and Success teams to ensure publishers clearly
  
  

understand the value of Mediavine's ad solutions.

• Identify industry events, conferences, and retreats that Mediavine should attend and/or
  
  

participate in.

Requirements

8+ years of marketing experience, with at least 3+ years in adtech, martech, or

programmatic advertising.

• Strong background in content marketing and product marketing, especially in simplifying
  
  

technical adtech topics for broad audiences.

• Understanding of the digital advertising ecosystem, including{{:}}
  
  

○ Programmatic advertising (SSPs, DSPs, auctions)

○ Privacy regulations (GDPR, CCPA, TCF)

○ Identity and measurement (third-party cookies, first-party data, authenticated

traffic)

○ Publisher monetization strategies

• Proven ability to launch and scale marketing for technical products
• Experience creating high-value content (whitepapers, webinars, blogs, newsletters,
  
  

presentations, case studies).

• Familiarity with SEO, email marketing, web analytics (Google Analytics), and campaign
  
  

optimization.

• Strong storytelling, positioning, and messaging skills with the ability to influence across
  
  

departments.

• Ability to thrive in a fast-paced, remote environment while balancing multiple projects
  
  

Benefits

• 100% remote
• Comprehensive benefits including Health, Dental, Vision and 401k match
• Generous paid time off
• Wellness and Home Office Perks
• Up to 12 weeks of paid Parental Leave
• Inclusive Family Forming Benefits
• Professional development opportunities
• Travel opportunities for teams, our annual All Hands retreat as well as industry events
  
  

Mediavine provides equal employment opportunities to applicants and employees. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

We strongly encourage minorities and individuals from underrepresented groups in technology to apply for this position.

At Mediavine, base salary is one part of our competitive total compensation and benefits package and is determined using a salary range. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. The base salary range for this role at the time of posting is $130,000 - $150,000 USD/yr.