Senior Paid Media Strategist - Google Ads & Meta Expert
Lead a team of media buyers and analysts, driving paid media strategy across Google, Meta, and emerging platforms. Leverage AI to optimize performance marketing. Collaborate with Tech and Operations teams to align media initiatives with business objectives.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
The position is located in Dubai. Candidates currently in the UK will complete their probation in the UK, then relocate. The company will sponsor the successful applicant.
Salary - ~£60k-£80k (~AED: 386291) There is no personal income tax on employee wages or salaries in Dubai (UAE) for either local or foreign workers.
About Us
This Marketing Agency seeks a strategic leader with deep expertise in Google Ads, Facebook Business Manager, and other digital platforms. This senior role involves owning media strategy across all paid campaigns, mentoring a high-performing team, and driving vision, scale, and commercial impact.
The ideal candidate is UK-based and open to relocating to Dubai, joining a fast-growing, entrepreneurial company with ambitious goals.
They should be AI-literate, with hands-on experience using AI to enhance performance marketing and familiarity with generative AI tools for copywriting, imagery, and video—along with a clear vision for leveraging AI to drive future media innovation.
What You’ll Be Responsible For:
- Owns and drives the paid media strategy across Google, Meta, and emerging platforms, with a strong focus on integrating AI to optimise every stage of the funnel.
- Leads a team of media buyers and analysts—developing their skills, promoting AI adoption, and ensuring accountability.
- Launches new product campaigns with speed, creativity, and a focus on ROI.
- Scales profitable lead funnels in competitive markets through data-driven insights and campaign modelling.
- Identifies opportunities ahead of competitors and acts quickly, leveraging AI tools for rapid decision-making and content creation.
- Improves margins by refining bidding, creative, and segmentation strategies.
- Collaborates closely with Tech and Operations teams to align media initiatives with broader business objectives.
- Drives innovation through channel testing, platform experimentation, and AI integration.
- Reports to leadership with clarity and insight, demonstrating the performance and efficiency impact of strategic actions.
What We’re Looking For:
- Brings over 10 years of hands-on experience in planning and buying across Google Ads and Meta (essential).
- Possesses additional experience with other media platforms such as Bing, Native, Programmatic, YouTube, and TikTok (highly desirable).
- Demonstrates a strong record of scaling lead generation campaigns within performance-driven environments.
- Communicates with clarity and precision, effectively translating complex systems and technical media concepts into key business insights.