AI Summary
Figma is seeking a Marketing Operations Manager to optimize systems and processes behind revenue-generating marketing campaigns. The ideal candidate will have experience applying AI technologies to streamline campaign creation and improve performance. This role requires strong analytical skills and the ability to distill complex data into actionable insights.
Key Highlights
Oversee campaign operations across various channels
Develop and optimize ML-driven lead scoring models
Partner with Marketing and Sales to build automated AI messaging & personalized Outreach sequences
Drive strategic initiatives to improve marketing-to-sales handoff and enhance scalability and efficiency
Technical Skills Required
Benefits & Perks
Health insurance
Dental insurance
Vision insurance
Retirement plan with company contribution
Parental leave
Mental health & wellness benefits
Generous PTO
Company recharge days
Learning & development stipend
Work from home stipend
Cell phone reimbursement
Sales incentive pay
Annual bonus plan
Job Description
Note: The job is a remote job and is open to candidates in USA. Figma is a company on a mission to make design accessible to all, providing a platform that enables teams to collaborate effectively. They are seeking a Marketing Operations Manager to optimize systems and processes behind revenue-generating marketing campaigns, ensuring accurate lead management and seamless execution across various channels.
Responsibilities
- Oversee campaign operations across Events, Webinars, Conferences, Gated Content, and Paid Marketing, leveraging AI-driven automation to optimize setup efficiency, reduce manual work, and enable scalable execution.
- In partnership with Data Science, own the development and optimization of ML driven lead scoring models that predict buyer intent and ensure high-quality leads are prioritized for Sales.
- Partner with Marketing and Sales to build, refine, and scale automated AI messaging & personalized Outreach sequences that increase engagement and drive measurable pipeline impact.
- Ensure leads are properly enriched, segmented, and routed to Sales with accurate attribution and clear SLAs, and that follow-up by Sales is timely and aligned with engagement expectations.
- Drive strategic initiatives to continuously improve the marketing-to-sales handoff and enhance the scalability and efficiency of marketing operations.
- 7+ years of experience within marketing operations within a B2B software company.
- Experience applying AI technologies to streamline campaign creation, enhance personalization, and improve performance.
- Experience leveraging predictive ML lead scoring models to improve marketing-to-sales alignment and enhance pipeline efficiency.
- Experience working with marketing technology platforms such as Salesforce, Splash, Zuddle, Customer.io, Madkudu, Zapier, Sanity.
- Strong understanding of the lead lifecycle, funnel metrics, and campaign attribution.
- Exceptional analytical skills with the ability to distill complex data into actionable insights and deliver clear, strategic recommendations to executive stakeholders.
- A bias for action and comfort working in a fast-paced, evolving environment.
- Familiarity with analytics tools (e.g., Looker, Tableau) and a working knowledge of SQL.
- Health, dental & vision
- Retirement with company contribution
- Parental leave & reproductive or family planning support
- Mental health & wellness benefits
- Generous PTO
- Company recharge days
- A learning & development stipend
- A work from home stipend
- Cell phone reimbursement
- Sales incentive pay for most sales roles
- An annual bonus plan for eligible non-sales roles
- Figma is a collaborative design tool that enables teams to create, prototype, and test digital products on one platform. It was founded in 2012, and is headquartered in San Francisco, California, USA, with a workforce of employees. Its website is
- Figma has a track record of offering H1B sponsorships, with 39 in 2025, 27 in 2024, 32 in 2023, 35 in 2022, 16 in 2021, 6 in 2020. Please note that this does not guarantee sponsorship for this specific role.