Tellagence is seeking an experienced Social Listening Analyst to provide strategic insights for a large tech/entertainment brand. This remote, full-time role involves in-depth data analysis, social media strategy refinement, and leveraging AI technologies. The ideal candidate will have a strong background in social listening, data analytics, and marketing principles.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
Social Listening Analyst
(Remote, Full Time)
About us
Tellagence is a dynamic leader in marketing and social analytics. We specialize in crafting bespoke AI solutions for comprehensive marketing analytics, assisting brands in harnessing data to refine their business and social media strategies. Our commitment is to innovation, excellence, and empowering brands with actionable insights.
About You
We are seeking a highly skilled and experienced Social Media Analyst to join our team. This role involves gathering, analyzing, and interpreting data to provide strategic insights that drive business decisions for a large tech/entertainment brand. The ideal candidate will have a strong background in social listening, data analytics, marketing principles, social strategy, and familiarity with AI technologies.
Key Responsibilities
- Data Analysis and Interpretation:
- Collect, analyze, and interpret complex data sets from multiple sources and social platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube) using third-party analytics platforms (Brandwatch and Sprinklr).
- Analyzing collected data to identify trends, patterns, public sentiment (positive, negative, neutral), and emerging topics. This involves understanding the "why" behind the conversations, not just the "what," and how it impacts the business and social strategies.
- Implementing social listening strategies aligned with overall business and marketing objectives. This includes defining key performance indicators (KPIs) and benchmarks to measure the effectiveness of social listening initiatives.
- Develop and present comprehensive, custom reports and visualizations to clearly communicate data findings to stakeholders.
Social Media Expertise:
- Maintain up-to-date expertise on social media platforms, including APIs, data limitations, and social media culture and trends.
- Prepare data-driven reports on social media trends, best practices, and user behavior for targeted strategy development.
- Utilize social media data insights to inform and refine content strategies, ensuring alignment with audience engagement and brand objectives.
Strategic Insights and Recommendations:
- Collaborate with clients to understand their business goals and challenges, and align data analysis methodologies to provide business insights
- Translate data findings into actionable insights, articulating findings clearly to both technical and non-technical audiences.
- Provide informed recommendations to optimize social media and marketing campaigns on an ongoing basis.
AI and Emerging Technology:
- Utilize AI tools to enhance data analysis processes, ensuring more efficient and accurate outcomes
- Stay up to date with the latest AI technologies relevant to marketing analytics
- Collaborate with the engineering team to devise innovative research approaches, incorporating machine learning (ML) and AI technologies for advanced data solutions.
Skills and Qualifications:
- Bachelor’s or Master’s degree in Marketing, Statistics, Data Science, or a related field
- 5+ years of direct experience as a data analyst, with a focus on social network analysis, marketing analytics, or social data.
- Candidates should have a strong understanding of relevant analytical techniques, methodologies, and tools applicable to social listening and be able to demonstrate the impact of their work on business outcomes.
- Expertise using social listening tools, such as Brandwatch or Sprinklr, preferred.
- Expertise in Sheets/Excel
- Expertise in writing Boolean queries
- Strong understanding of social media platforms and digital marketing
- Excellent analytical, problem-solving, and communication skills
Preferred Skills (not required):
- Experience in a client-facing role
- Familiarity with BI tools (e.g. LookerStudio, Tableau, or Microsoft Power BI)
- Familiarity with social tools such as Tubular. Talkwalker, Meltwater, Sprout Social.
- Project management skills
- Experience with AI and machine learning technologies/methodologies
- Proficiency in data analysis tools (e.g., SQL, R, Python), methodologies, and databases
Application Process:
- Interested candidates should email hello@tellagence.com with a resume, cover letter, and any relevant work samples or case studies demonstrating their expertise in marketing and social analytics.
The salary range for this role is $120,000–$150,000, commensurate with experience. We offer comprehensive benefits, including 100% employer-paid medical, dental, and vision coverage for employees and their dependents; unlimited PTO plus paid company holidays; fully remote work; and a safe harbor 401(k) plan with a 3% employer contribution.