Senior Marketing Specialist

# of Weeks:

52

Hours Per Week

40.00

Work Schedule Days

Monday, Tuesday, Wednesday, Thursday, Friday

Schedule

Within the hours of 7:30am to 5pm

Reports To

Executive Director of Marketing

Recruitment Group

Full-Time Exempt

Multiple Locations – See job description for more details:

No

Closing Date

Salary Expectation:

$64,044 up to $80,055 per year. Note: annual salary will commensurate based on years of relevant occupational experience and education requirements.

LAKESHORE'S MISSION

Transform individuals to strengthen our communities through innovative and accessible learning.

Full-time Benefits Include

Competitive health, dental, and vision insurance

Up to $3,000 in tuition reimbursement annually | Professional development and growth opportunities

6.95% Wisconsin Retirement System (WRS) savings - matched dollar for dollar | 403(b) and 457 retirement savings options

College paid life and disability insurance | Health and dependent care Flex Spending Accounts

Onsite fitness center and walking path | Up to 8 weeks paid New Child Leave

Onsite wellness screenings I Relocation assistance available

Lakeshore also offers generous paid time off starting with 15 days of vacation, 9 days of sick time, 6 days of personal leave,

10 holidays, and a one-week winter break.

Additional Perks

Local discounts on food, entertainment, and events | Discounts on cell phone plans and rental cars

Common Read events | Culinary experiences from onsite emerging chefs | Identity theft protection

“Dress for your day” | Employee recognition and appreciation events

Campus closed six Fridays during the summer

Benefits begin the first of the month coinciding with or following hire.

For additional information on our vast array of benefits, read through our benefits guide .

SHIFT: Daytime hours | Flexible based upon the needs of the College

LOCATION: Lakeshore College – Cleveland, Wisconsin

POSITION SUMMARY: The Senior Marketing Specialist will direct the overall campaign creative and messaging for designated campus projects ensuring brand compliance, copy standards, and strategic plan alignment to meet pre-determined objectives. Projects will include digital, broadcast, print, public relations, and grant marketing initiatives. The position also serves as the liaison for external media relations including the development of press releases and pitches, media tracking and monitoring, and maintaining a media database. Provides an exceptional customer service experience to both internal and external customers throughout every interaction.

REASONABLE ACCOMMODATIONS/ADA: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

ESSENTIAL JOB FUNCTIONS (Other Duties May Be Assigned)

(35%) Content Strategy Development

• Develop and implement strategic communication plans to promote the college brand and align with college goals.
• Collaborate with graphic designer in creating concepts for campaigns and key creative deliverables to improve overall effectiveness and impact of communication projects.
• Develop and manage college’s owned media collateral such as content stories.
• Collaborate with Digital Marketing Specialist to develop digital content calendar.
• Participate in creative reviews and provide constructive feedback to marketing team to improve overall effectiveness and impact of communication projects.
• Assist the Executive Director of Marketing in the development of key communication deliverables.
• Direct activities and provide creative input and reviews to marketing team and consultants as needed.
• Develop and own verbal identity for the college to ensure consistent messaging across all communication channels.
  
  

(30%) Marketing Grant and Workforce Solutions Liaison

• Meet with Grant Department stakeholders to develop strategic marketing plans for incoming awards.
• Ensure grant dollars designated for marketing expenses are utilized appropriately and wholly.
• Acquire and provide marketing analytics to grant departments when requested.
• Meet with Workforce Solutions to develop monthly newsletter and associated marketing materials.
  
  

(15%) Creative Writing and Editing

• Write and edit promotional copy to convey impactful, clear, and concise messages for a variety of target audiences across a broad range of media such as print, radio, broadcast/video, billboard, posters, brochures, and web pages.
• Reinterpret detailed material, facts, and research to provide potential students and customers with key information about Lakeshore programs & services.
• Ensure college voice and messaging are consistent, effective, and reflective of the college image and brand standards.
• Assist in proofing, rewriting and editing a wide variety of content.
  
  

(15%) Media Relations Liaison

• Develop press and media relations communication material in alignment with the college strategic and annual marketing plans including press releases, media advisories, and pitches.
• Build meaningful relationships with local media outlets to drive earned-media opportunities.
• Greet and accommodate media when visiting the campus.
• Maintain an accurate media database including updated media kits.
• Interview stakeholders, alumni, students, and business leaders as appropriate for content development.
• Monitor, track, and archive media stories.
• Acquire and archive signed media releases from photographed subjects.
  
  

(5%) Marketing Support

• Participate on the college committees and provide input to the direction of college marketing initiatives, as needed.
• Provide project management for select communication pieces and web projects utilizing SMARTSHEET and other marketing tools such as Constant Contact email platform.
• Provide customer service support for Marketing department.
• Special projects as assigned.
  
  

Education And Experience

• Bachelor’s degree from a regionally accredited college or university in a related discipline required.
• 4-5 years of relevant occupational experience required with additional experience preferred, including media relations, editing, and marketing plan development.
  
  

Certifications, Licensure, Registration

• None.
  
  

Knowledge, Skills, And Abilities

KNOWLEDGE

• Knowledge of Lakeshore’s mission, vision, and strategic direction.
• Strong knowledge of marketing tactics and execution.
• In-depth knowledge of media outreach initiatives.
  
  

Skills

• Proficient in Microsoft Office suite (Word, Excel, PowerPoint, Outlook, etc.)
• Excellent written and verbal communication skills.
• Strong organizational and time-management skills.
• Effective interpersonal skills and customer service skills.
• Strong critical thinking and problem-solving skills.
• Strong project management skills.
  
  

Abilities

• Adapt quickly to new and changing technology.
• Perform work accurately and thoroughly, with a high level of accountability and attention to detail.
• Work independently, as part of a team and/or with minimal supervision.
• Present self in a professional, ethical, and respectful manner at all times.
• Use discretion and maintain a high level of confidentiality.
• Prioritize and manage multiple projects or tasks, maintaining deadlines.
• Establish and maintain effective working relationships and relate successfully with staff, students and all stakeholders.
  
  

Physical Demands/Work Environment

• While performing the duties of this job, the employee is regularly required to sit and talk or hear.
• The employee frequently is required to stand; walk; use hands to finger, handle, or feel objects, tools, or controls; and reach with hands and arms.
• The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl.
• The employee must occasionally lift and/or move up to 25 pounds.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
• Work environment may require multi-tasking.
• The noise level in the work environment is usually moderate.
  
  

Condition(s) Of Employment

• Employment conditional on completion of a Background Information Disclosure (BID) with the results acceptable to the College.
  
  

This job description is designed to cover the basic functions of the job and is not considered a detailed description of every job duty that is required, other duties may be assigned as needed. Duties, responsibilities, and activities may change at any time with or without notice to ensure the successful delivery of organizational objectives.

#LakeshoreProud

Lakeshore College does not discriminate on the basis of race, creed, color, national origin, ancestry, religion, sex, disability, age, sexual orientation, genetic testing, lack of English skills, arrest or conviction record, political affiliation, veteran status, parental status, marital status, pregnancy or other protected categories, in its services, employment, programs, and/or educational programs and activities, including but not limited to admissions, access and participation. The college attempts to be in compliance with all federal laws including but not limited to Title IX & section 504. Inquiries regarding nondiscrimination policies are handled by the executive director of human resources/vice president of student success, 1290 North Avenue, Cleveland WI 53015, phone 920.693.1139 or 888.468.6582, ext. 1139.

Lakeshore College provides reasonable accommodations to assist persons with disabilities to access or participate in its programs or activities. Persons requiring accommodation to access the college’s programs, services, and/or employment should call Lakeshore at 920.693.1000 or 1.888.468.6582, or TTY 711.

Website: WWW.GOTOLTC.EDU | Telephone: 1-888-468-6582