Growth Marketing Manager (B2B SaaS)

Who is Aiwyn and what do we do?

Aiwyn is the first complete platform for modern accounting firms. Backed by top-tier investors like Bessemer, KKR, and Revolution, we’re one of the fastest-growing scale-up SaaS companies in the world. We build category-defining technology—and we’re doing it with world-class people, processes, and products.

To learn more, visit our website

About the Role:

We're seeking a hands-on growth marketing manager to own and execute our full marketing motion for our B2B SaaS solution serving accounting firms. As the sole growth marketer, you'll be responsible for driving awareness, generating qualified pipeline, and optimizing every stage of the funnel from first touch to closed deal. This role requires someone who can think strategically about growth while rolling up their sleeves to execute across channels.

Key Responsibilities:

• What we're looking for
  
  
  

You have 2-3 years of growth marketing or full-stack marketing experience in B2B SaaS. You're comfortable context-switching between strategic planning and hands-on execution. You're proficient with marketing automation platforms (HubSpot preferred), understand how to set up and optimize campaigns, and can analyze data to make informed decisions about where to invest time and budget.

Strong writing skills are essential. You'll be crafting email sequences, landing page copy, and campaign messaging that resonates with back office buyers. Startup experience is a strong plus, as you'll need to balance strategic thinking with hands-on execution, testing quickly and iterating based on results while always thinking two steps ahead about what's coming next.

You'll own the complete growth marketing function from strategy through execution. This means you'll be working across content, paid media, social, email, events, and ABM to drive results. A week in the life might include:

• Writing, editing, and posting blog content to WordPress site
• Scheduling social to align with content, campaigns, webinars, and events
• Collaborating with cross-functional partners to create webinar decks and and schedule dry runs
• Working with our partners to analyze campaign performance data and adjusting paid media budgets across channels
• Meeting with sales to discuss pipeline metrics and conversion rates
• Writing landing page copy for an upcoming product launch
• Creating monthly performance reports and presenting insights to leadership
• Jumping into Canva to create a banner for an upcoming database send
  
  
  

Qualifications:

• 2-3 years of demand generation or growth marketing experience in B2B SaaS
• Demonstrated success marketing to back office functions e.g. finance, operations, legal, procurement, etc
• Experience with common marketing tools (Hubspot, Google Analytics, WordPress, LinkedIn Ads, Canva, and ABM platforms)
• Strong analytical skills with ability to report on campaign performance and ROI
• Understanding of the full funnel from awareness to opportunity creation
• Excellent project management and cross-functional collaboration skills
• Comfort using tools such as ChatGPT and Claude to supplement work
• Startup experience preferred
  
  
  

Benefits and Perks:

• The big-picture value proposition of this role is simple: join us, and you'll be paid competitively to have freedom in solving worthwhile, challenging problems alongside other A-players at a fast growing SaaS startup led by an experienced and successful co-founding team with industry experience.
  
  
  

Other benefits include:

• Adventure travel stipend - you receive a $1,000 travel reimbursement on your work anniversary each year. We encourage our team to recharge and explore the world beyond their home office walls
• Remote, work-from-anywhere culture
• Flexible PTO
• World Class health benefits - we believe in fostering flourishing teams by providing benefits that go beyond the usual standards - Health, vision, dental, HSA/FSA, and mental health support
• Stock options - every Full Time Employee has ownership in Aiwyn's future and success
• 401(k) matching
  
  
  

Our Values:

• Relentless by Design
• Owners not Renters
• Trust at the Core
  
  
  

Learn more about Aiwyn:

• About us
• Why Aiwyn
• YouTube page
  
  
  

Aiwyn is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Candidate information will be treated in accordance with our CCPA privacy notice which can be found here: https://www.aiwyn.ai/ccpa

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.