Digital Marketing Manager (Social, Display & Video)

Digital Marketing Manager (Social, Display & Video)

APEI

The Digital Marketing Manager is part of our Marketing & Online Presence team and will focus on paid media channels (particularly social, display and video) across APEI portfolio brands. The ideal candidate must be a self-starter and quick learner with a desire to learn new tools and techniques. The ideal candidate will have had experience in managing and optimizing paid media across paid social, paid display and video channels, as well as across different types of goals – whether driving awareness, consideration, or action. This person will work closely with media strategy, as well as others on the marketing team, to ensure execution is aligned with our objectives and performance is driving towards our goals.

Responsibilities:

• Responsible for strategic input and oversight of paid media campaigns driving to growth objectives.
• Manages and optimize paid media strategies, including the development and execution of social, display and video campaigns utilizing new and emerging best practices.
• Actively monitors monthly & yearly budget and KPI pacing across multiple lines of businesses and campaigns.
• Measures campaign metrics and KPIs (CPL, CPC, CTR, Conv Rate, etc.) for optimizations to increase ROI.
• Structure, optimize and monitor all KPIs from our owned Meta, Google Ads, Snapchat, Tiktok, Linkedin & 3rd party DSPs.
• Collaborates with internal creative team to produce effective creative to drive improvements in engagement and performance.
• Collaborates with internal CRM team to align with ongoing landing page creations and optimizations.
• Collaborates with project management team to ensure effective & timely launch strategies.
• Owns day-to-day vendor relationships, managing deliverables and implementations based on vendor recommendations.
• Remains up-to-date on emerging marketing trends and technologies and help identify new and innovative ways to promote the university and other APEI clients.
• Strategically perform A/B tests; identify hypothesis, measure, report, and advice on future implementation of those learnings.
• Performs other duties as assigned.
  
  
  

Requirements:

• Ability to build, manage, and optimize campaigns in Google Ads, Meta , LinkedIn Ads, Snapchat & TikTok
• Experience crafting and managing paid social, display & video media campaigns
• Ability to create effective ad copy materials, which adhere to strict University standards and guidelines
• Ability to analyze and interpret data to optimize marketing ROI and performance
• Experience in Google Analytics and similar platforms
• Experience with CAPI integration & maintenance
• Highly skilled in Microsoft (Excel, Word, Powerpoint)
• Excellent written and verbal communication skills.
• Strong organizational skills
• Ability to work independently and as part of a team
• 4+ years’ experience managing paid social and display campaigns
• This position is fully remote and will require high speed internet connection and a dedicated workspace
  
  
  

Recommended Skills: 

• Meta Certification, Google Ads Display, Video & Creative Certification
• Experience with 3rd party management tools such as DV360
• Experience with MMM attribution tools
• Experience within the Education industry
  
  
  

Competencies:

• Communicates Effectively: Delivers clear, concise, and tailored communications through various modes (e.g., written, verbal, and visual) to meet the unique needs of diverse audiences.
• Customer Focus: Cultivates strong relationships with internal and external customers by actively listening to their needs and providing timely, customer-centric solutions.
• Demonstrates Self-Awareness: Regularly seeks and incorporates feedback from peers, leaders, and stakeholders to understand and address personal strengths and areas for growth.
• Ensures Accountability: Consistently meets deadlines and delivers on commitments, ensuring work quality and aligning with organizational standards.
• Team Leadership: Provides direction, support, and inspiration to team members, ensuring alignment with organizational goals and fostering a culture of accountability.
• Performance Management: Sets clear performance expectations, conducts regular check-ins, provides constructive feedback, and guides employees in achieving their individual and team goals.
• Talent Development: Identifies and supports the development needs of team members, offering coaching, mentoring, and opportunities for growth and career advancement.
• Workforce Planning: Manages team workloads, assigns responsibilities effectively, and ensures adequate resources to meet business objectives.
• Conflict Resolution: Addresses and resolves team conflicts constructively, fostering collaboration and mutual respect among team members.
• Compliance and Policy: Enforces company policies and procedures within the team, ensuring understanding and adherence to organizational standards and regulatory requirements.
• Strategic Alignment: Translates organizational strategies into actionable team objectives, ensuring alignment with broader business goals.
• Managing Change: Guides teams through change and ambiguity by fostering adaptability, maintaining clear communication, and providing stability in shifting environments.
• Decision Making & Risk: Assesses and manages risks effectively while making informed, ethical, and timely decisions that align with business objectives.
• Collaboration & Impact: Builds strong relationships beyond the immediate team, working across departments and aligning efforts to broader organizational priorities.
• Innovation & Improvement: Encourages forward-thinking solutions, process improvements, and a culture of learning to enhance efficiency and team effectiveness.
  
  
  

Education:

• High School Diploma required; Associates/Bachelors preferred
  
  
  

About Us:

Online, on campus and in the workplace, we provide higher education and training to our country’s heroes – military service members, veterans, nurses, government employees, and motivated professionals that want to make a difference. American Public Education, Inc. educates service-minded students, ranging from the military, public service, federal agencies, and nursing communities, through American Public University System (APUS), Hondros College of Nursing (HCON), and Rasmussen University.

It is the policy of American Public Education, Inc. (APEI) to afford equal opportunity to all qualified persons. We treat all qualified individuals equally as to their recruitment, hiring, assignments, advancements, compensation, and all other terms and conditions of employment. American Public Education, Inc. does not discriminate on the basis of race, color, religion, creed, sex, age, national origin, sexual orientation, or physical, mental, or sensory disability, or any other characteristic protected by law.

If you are a resident of a state with designated pay transparency requirements and this role is available remotely, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. Please send an email to recruiting@apei.com.