Lead the strategic evolution of product marketing for a leading healthcare intelligence provider specializing in AI. Drive the transition to a unified platform, accelerate revenue growth, and establish thought leadership in healthcare AI. This role requires building a scalable function and guiding cross-functional teams.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
About the Organization:
The organization is a leading healthcare intelligence provider specializing in AI-powered solutions across the payment continuum. The mission of this role is to lead the strategic evolution of the product marketing function, drive the transition from services-based offerings to a unified platform, accelerate revenue growth, expand market reach, and position the organization as a thought leader in AI for healthcare.
About the Opportunity:
Seeking a Vice President of Product Marketing to guide the shift to a platform-centric model, build a scalable product marketing function, and support high-growth objectives. This role includes leading cross-functional teams, developing go-to-market strategies, and establishing the organization as an influencer in the healthcare AI space.
Responsibilities:
• Lead transition to a scalable, platform-centric product model across teams.
• Define and execute platform-level messaging and positioning.
• Develop vertical-specific go-to-market strategies and expand into new payer segments.
• Partner with Sales and Finance to build predictive models for upsell, cross-sell, and optimize pricing.
• Refine packaging and pricing to support revenue growth.
• Support speaking engagements, PR initiatives, and industry representation as an AI thought leader.
• Collaborate with Product and Data Science to create compelling AI narratives.
• Build a customer intelligence framework integrating feedback from various teams.
• Launch lifecycle marketing programs to increase retention and customer lifetime value.
• Develop customer personas and journey maps.
• Establish scalable product launch readiness processes, including playbooks and enablement kits.
• Implement agile marketing operations for rapid iteration.
• Ensure alignment across Product, Sales, Engineering, and Customer Success.
• Lead internal workshops and training on product knowledge and positioning.
• Recruit, mentor, and develop a high-performing product marketing team.
• Foster a culture of experimentation, data-driven decision-making, and collaboration.
Requirements:
• Bachelor’s degree in Marketing, Business, Healthcare, or a related field; MBA or advanced degree preferred.
• 7-10 years of product marketing experience, preferably in healthcare technology or related industries.
• Proven experience building and leading product marketing teams in high-growth environments.
• Experience in transitioning organizations from services-based to platform-centric models.
• Ability to develop and execute comprehensive product marketing strategies.
• Strong analytical skills with experience in market data and customer insights analysis.
• Demonstrated cross-functional leadership with Product, Sales, Engineering, and Customer Success.
• Deep understanding of customer needs in the healthcare sector; experience with customer personas and journey mapping.
• Excellent verbal and written communication skills, including creation of sales materials and marketing content.
• Strong organizational and project management abilities.
• Familiarity with AI technologies and applications in healthcare; understanding of agile methodologies.
• Innovative, results-oriented, and adaptable in fast-paced environments.
• Experience building and scaling product marketing functions from the ground up.
Benefits & Perks:
• Full remote role.
Note:
RemoteHunter is not the Employer of Record (EOR) for this role. Our purpose in this opportunity is to connect exceptional candidates with leading employers. We help job seekers worldwide discover roles that match their goals and guide them to complete their full application directly through the hiring company’s career page or ATS.