Drive go-to-market initiatives, strengthen product positioning, and shape market perception. Analyze product and campaign performance, and provide actionable insights. Collaborate with cross-functional teams to execute product strategies.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
🗃️ We’re Hiring: Product Marketing Manager
📍 Location: Remote (Australia)
🕒 Employment Type: Full-Time
💼 Level: Mid-Level / Senior
We’re looking for a strategic, customer-focused Product Marketing Manager to drive go-to-market initiatives, strengthen product positioning, and shape how our products are perceived in the market. This role is ideal for professionals who excel at combining analytical thinking with creative storytelling in a remote-first environment.
🎯 Key Responsibilities- Develop and execute go-to-market (GTM) strategies for new and existing products
- Define product positioning, messaging, and value propositions
- Conduct market, customer, and competitor research to identify opportunities
- Collaborate with product, sales, and marketing teams to align strategy
- Create compelling product content, including pitch decks, landing pages, and campaigns
- Support sales enablement with materials, training, and tools
- Analyze product and campaign performance and provide actionable insights
- Lead cross-functional launches and ensure successful adoption of new features
- Maintain deep understanding of customer needs, personas, and product use cases
- 3–6+ years of experience in product marketing, growth marketing, or related fields
- Strong understanding of product lifecycle, positioning, and GTM execution
- Excellent communication and storytelling skills
- Ability to translate complex product features into clear, customer-focused benefits
- Experience working cross-functionally with product, engineering, and sales teams
- Strong analytical skills and familiarity with marketing performance tools
- Ability to work independently in a remote-first structure
- Fluent in English
- Must be based in Australia with the legal right to work full-time
- Fully remote role within Australia
- Opportunity to drive product strategy and influence major business decisions
- Cross-functional collaboration with product and leadership teams
- Supportive and high-performing work culture
- Competitive salary and benefits package