Senior Social Media Strategist and Content Lead

Company Description

Figment Creative is a strategy-first creative agency dedicated to helping brands tell their stories in bold, authentic, and impactful ways. We partner with businesses to build brands that are memorable, resonate with audiences, and drive meaningful connections. Our expertise spans branding, content creation, social and digital strategy, campaign development, and creative design, all crafted with precision and purpose. At Figment, we emphasize direct collaboration, custom strategies, and a brand-first approach to create exceptional results for our clients. Join us in shaping unforgettable brand experiences.

Role Overview

As a senior leader, you’ll oversee content strategy, guide creative direction, and build a team to deliver best-in-class social ecosystems across diverse industries—from professional services to lifestyle brands and B2B thought leadership. You’ll leverage analytics to inform decisions, champion innovation, and collaborate closely with agency leadership to integrate social into holistic brand strategies.

This is a strategic and hands-on role. You’ll plan content, write copy, manage posting schedules, pull analytics, and collaborate closely with the Figment team to make sure every post ladders up to a larger brand narrative and business objective.

We’re looking for a proactive, highly organized leader who is fluent in social culture and confident managing complex, multi-platform ecosystems. You should be comfortable steering diverse brand voices—including professional services, consumer lifestyle, and B2B thought leadership—while balancing creativity with performance and mentoring others to excel.

What You’ll Do:

Strategy & Planning

• Develop social media strategies for multiple clients aligned with business goals and audience insights.
• Build monthly content calendars and campaign concepts that integrate seamlessly with broader marketing and brand plans.
• Own platform-specific best practices across Instagram, Facebook, TikTok, LinkedIn, YouTube, and emerging channels.
• Content Creation & Execution
• Draft, edit, and refine copy that reflects each brand’s unique tone and goals.
• Collaborate with our design team to brief and review social graphics, short-form videos, reels, and motion assets.
• Manage scheduling, posting, and daily publishing across all platforms and accounts.
• Community Management
• Monitor comments, DMs, and audience engagement; escalate questions to internal teams when needed.
• Identify opportunities for real-time engagement and trends that fit each brand’s voice and audience.
• Analytics & Optimization
• Track and interpret performance metrics across platforms.
• Build social performance reports (weekly/monthly/quarterly) that highlight insights, learnings, and clear, actionable recommendations.
• Test, learn, and refine content using data-driven insights.
• Cross-Team Collaboration
• Work closely with the VP of Digital Tech & Marketing Strategy to ensure alignment with broader digital and CRM efforts.
• Partner with designers, copywriters, and project managers to bring campaigns to life.
• Support content needs across web, email, and paid media where relevant.

What You’ll Bring

• 8+ years of hands-on social media management experience - preferably in an agency or multi-client environment.
• Excellent written communication, editorial judgment, and ability to adapt tone across industries and brand personalities.
• Demonstrated experience building content calendars, writing social copy, and analyzing platform metrics.
• Comfort working across a mix of B2B and B2C clients—from local service providers to product-based brands.
• Strong understanding of digital marketing fundamentals, including SEO/SEM basics, UTM tracking, conversion funnels, and omnichannel messaging.
• Familiarity with social management and reporting tools (e.g., Later, Sprout, Hootsuite, Meta Business Suite, Creator Studio, Canva, Google Analytics, etc.).
• Ability to work efficiently while managing multiple deadlines in a fast-paced, collaborative environment.
• A proactive mindset—someone who is curious, brings ideas, improves processes, and takes ownership.
• Bachelor’s degree in Marketing, Communications, or related field preferred.

What It’s Like to Work at Figment

• Fully remote, highly collaborative team.
• Direct access to creative leadership and the digital strategy team.
• Opportunity to work across compelling industries with meaningful impact.
• A culture of agility, innovation, and continuous learning.
• Excellent benefits.