International Marketing Manager - Global Brand Presence and Education

International Marketing Manager

Company: Babies Come True Group

Brands: Babies Come True, Carrying Dreams, and Fertility Match

Reports To: Sales & Marketing Director (based in Buenos Aires) and Chief Operating Officer (based in Thailand)

Location: Global Remote

Our Mission: Building Families, Fulfilling Dreams

At Babies Come True, we believe everyone deserves the chance to build a family. As a global leader in ethical surrogacy and fertility support, we create a trusted, compassionate pathway to parenthood for individuals and couples worldwide. Our family of brands works together to make parenthood possible:

• Babies Come True: Guiding Intended Parents with care and confidence, having helped over 900 families from 50+ countries since 2017 through a network of international partnerships with top clinics in Canada, the U.S., Mexico, U, and Argentina.
• Carrying Dreams: Recruiting qualified surrogates and supporting surrogacy and egg donation patients across the United States.
• Fertility Match: Connecting families with compassionate, qualified egg donors in Canada.

Your Opportunity: Amplify Our Voice, Empower Our Sales

We are looking for a creative and strategic International Marketing Manager to be the driving force behind our global brand presence and educational content. This is a pivotal role focused on attracting and educating Intended Parents across diverse markets, ensuring they have the information and confidence they need to begin their journey.

You will be the architect of our content strategy and the primary partner to our sales team, equipping them with the world-class materials, webinars, and tools they need to succeed. If you are a storyteller who loves data and a creative marketer who understands how to nurture leads through short and long-form education, this is your opportunity to make a difference.

What You Will Do:

1. Global Marketing Strategy & Brand Leadership

• Shape Strategy: Develop and execute a comprehensive marketing plan that elevates our brands and connects with diverse patient audiences worldwide.
• Build Brands: Strengthen the identities of Babies Come True, Carrying Dreams, and Fertility Match with consistent, trusted messaging and patient content across all relevant channels.
• Drive Digital Content & Growth: Lead SEO/GEO, SEM, expand websites, webinars/podcasts, performance marketing, social media (Meta, Tik Tok, YouTube, LinkedIn), and content to generate qualified leads and community growth with modest budget spend.
• Amplify Visibility: Manage PR, media, influencer, and community partnerships to enhance reputation, including social listening and external community engagement.
• Create Experiences: Support our sales team attending select global industry events with marketing materials that position us as thought leaders and trusted service providers.

2. Content Creation & Sales Enablement (Core Focus)

• Educate & Engage: Create a robust calendar of educational content, including webinars, podcasts, blog posts, and patient guides that address the specific needs and questions of Intended Parents.
• Empower Sales: Design and produce high-impact sales collateral—brochures, one-pagers, presentations, and email templates—that help our sales team communicate value and close leads effectively.
• Webinar Leadership: Plan, promote, and host engaging webinars that serve as key lead magnets and educational touchpoints for prospective patients.
• Localize Materials: Adapt marketing and educational materials for different international markets (Europe, NAM, Australia, Israel), ensuring cultural relevance and clarity.

3. Strategic Leadership & Optimization

• Collaborate with Leadership: Partner with the Sales & Marketing Director and COO to align marketing goals with company objectives and budgets.
• Monitor Market Trends & Competitors: Identify new market opportunities, monitor competitor activities, and stay ahead of trends in the fertility and medical tourism.
• Data-Driven Optimization: Use analytics to measure content performance, webinar attendance, and marketing ROI, constantly refining strategies for maximum impact.
• Lead Graphic Designer Briefs: Collaborate with sales and customer service to ensure clear, specific, patient-friendly creative briefs and copy for the Graphic Designer to develop artwork and video assets required for sales & marketing.

Key Performance Indicators (What Success Looks Like):

• Lead Generation: Significant growth in qualified leads generated through inbound marketing and educational channels (webinars, content).
• Content Engagement: High engagement rates with webinars, podcasts, and digital content.
• Sales Support Effectiveness: Positive feedback from the sales team on the quality and utility of marketing materials and enablement tools.
• Brand Reach: Measurable increase in global brand awareness, social followers, and website traffic.
• Cost Efficiency: Achieving marketing goals with efficient budget utilization, leveraging content first over paid media.

Who You Are:

• An Experienced Leader: You have 7+ years of proven marketing experience and at least 3+ years of international marketing experience, ideally within fertility or related international healthcare or medical tourism space.
• A Digital Native: Deep understanding of digital marketing tools, CRM systems and lead management processes, and do not need to lean on external vendor support.
• A Global Communicator: Possess exceptional communication and interpersonal skills, with strong fluency in English. Proficiency in additional languages is an asset.
• A Strategic Thinker: Sees the big picture, connect dots, and drives strategies, creative content, and high-frequency execution that builds both brand love and business results.
• A Compassionate Leader: Passionate about helping all types of families grow and are committed to ethical, transparent, and empathetic practices. You lead with heart.
• A Builder and Self-Starter: Excited to roll up your sleeves and proactively drive systems, teams, and strategies from the ground up in a dynamic, mission-driven startup environment.

Why You'll Love Working With Us:

• Purpose-Driven Work: Make a profound, life-changing impact on people's lives.
• Global Remote Culture: Enjoy the flexibility of remote work while collaborating with a diverse, international team and clients. Working hours can be non-traditional and vary depending on the time zone of the successful candidate’s home.
• Leadership & Impact: Have direct influence on the company's direction and success as a key member of the leadership team.
• Growth Opportunities: We are a small but growing company in a rapidly evolving industry, offering significant opportunities for professional and personal development. This role will lead at least two direct team reports for marketing with room for growth.
• Supportive Environment: Join a team that values empathy, integrity, collaboration, and respect.

Ready to tell the stories that create families? Apply now and help us educate and inspire Intended Parents around the world.