Director of Product Marketing, Lung Diagnostics

About Us

Biodesix is a leading diagnostic solutions company, driven to improve clinical care and outcomes for patients. Biodesix Diagnostic Tests support clinical decisions to expedite personalized care and improve outcomes for patients with lung disease. Biodesix Development Services enable the world’s leading biopharmaceutical, life sciences,and research institutions with scientific, technological, and operational capabilities that fuel the development of diagnostic tests, tools, and therapeutics.

Our Mission: Transform patient care and improve outcomes through personalized diagnostics that are timely, accessible, and address immediate clinical needs.

Our Vision: A world where patient diseases are conquered with the guidance of personalized diagnostics.

For more information, please visit www.biodesix.com

The Role

The Director of Product Marketing, Lung Diagnostics will lead a team of product managers responsible for the Lung Diagnostics portfolio, including Nodify Lung® Nodule Risk Assessment tests, IQLung™ Treatment Guidance tests, and pipeline diagnostic tests. This position will have the exciting opportunity to direct the prioritization and execution of strategic initiatives to accelerate adoption and utilization of the company’s primary growth driver.

What You'll Do

• Develop annual brand plans including budgets for all clinical diagnostic product lines that align with corporate objectives and deliver on annual goals.
• Lead a team of product managers responsible for executing brand strategy.
• Unite annual brand plans to establish and prioritize resourcing for product lifecycle management, partnerships, and sales enablement.
• Direct the launch planning and commercialization of pipeline laboratory developed tests (LDTs).
• Provide recommendations and updates to Biodesix Leadership Team on critical marketing initiatives.
• Accountable for oversight, business alignment, and ROI of the annual brand budget, including promotions, market research, and market development activities.
• Work closely with sales leadership to achieve revenue, volume, and customer satisfaction goals.
  
  

Establish relationships with key opinion leaders in the clinical community to identify opportunities to enhance the customer experience.

• Lead brand strategy for industry technical meetings and society conferences in coordination with marketing communications team.
• Communicate with other functional leaders to ensure success on marketing projects.
  
  

Manage multiple marketing projects to ensure completion by a designated deadline.

What You'll Bring

• 8 or more years of product marketing experience in diagnostics or a related healthcare field
• Proven experience launching diagnostic products or services and driving downstream marketing strategy
• Experience leading and developing high-performing marketing teams
• Strong understanding of sales workflows and the ability to partner closely with commercial teams; direct sales experience is a plus
• Bachelor’s degree in a relevant field or equivalent experience
• Proficiency with marketing and CRM platforms such as Salesforce, HubSpot, and WordPress; graphic design skills are a plus
• Demonstrated ability to use data to guide strategy, influence decisions, and communicate effectively with senior leadership
• Comfortable operating in a fast-paced, evolving environment with a high degree of initiative and ownership
• Strong collaboration and communication skills with a commitment to delivering an exceptional customer experience
• Ability to travel up to 25% for sales support, team meetings, and industry conferences
• This role is required to be onsite at our Louisville CO headquarters. Relocation assistance will be offered for eligible candidates.
  
  

What You'll Get

• Competitive base salary: $150,000 - $172,500
• Discretionary bonus opportunity
• Comprehensive health coverage: Medical, Dental, and Vision
• Insurance: Short/Long Term Disability and Life Insurance
• Financial benefits: 401(k), Flex Spending Account
• 120 hours annual vacation
• 72 hours paid sick time
• 11 paid holidays + 3 floating holidays
• Employee Assistance Program
• Voluntary Benefits
• Employee recognition program
  
  

Individual base compensation is based on various factors unique to each candidate, including skill set, experience, qualifications, and other job-related aspects. Biodesix is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.