Cofounder & Chief Marketing Officer

Compensation: 

• Equity only. No salary or benefits at this stage 
• 12.5% cofounder equity over 4 years, 1-year cliff 
• 2.5% performance equity tied to an agreed growth milestone (total potential: 15%) 

Location 

Fully Remote (US-based applicants only) 

Time Commitment 

35–40 hours per week.

This is a true cofounder role. You must be able to commit consistent weekly hours and treat Crescent Tracking as a primary focus. The two existing founders currently work full-time jobs, so collaboration happens mostly during evenings and some weekends. The long-term expectation is to transition all founders into full-time compensated roles once funding is secured. 

About us: 

Crescent Tracking is building a unified crypto platform that makes managing your portfolio and tax history far less chaotic. 

• The dashboard is fully customizable, letting users create personalized layouts using widgets for prices, portfolios, watchlists, and market data. 
• AI is integrated from the start to help users build layouts, understand patterns, and surface insights. 
• Our tax engine is being built to solve common problems: incorrect classifications, missing transfer matches, inconsistent cost basis, and disorganized histories. We’re integrating it with AI to interpret patterns across wallets, exchanges, and chains, and reduce human cleanup. 

Our goal is simple: give users a clean, intuitive, AI-assisted way to manage both their crypto and their tax exposure. 

Job Description: 

As Cofounder & Chief Marketing Officer, you will own Crescent Tracking’s entire marketing and growth function. Nothing is built yet on the marketing side. You will define the strategy, execution, and operating rhythm from zero. You will help shape how the product is positioned, how we attract early users, how we communicate with investors, and how we establish credibility in a crowded market. You’ll work closely with the two founders to align on goals, roadmap priorities, and what traction means at each stage as we move toward a 2026 beta. 

This is an action-oriented role. You’ll be experimenting constantly, creating early signals of demand, and building the foundation for scalable growth once funding arrives. 

Marketing Responsibilities: 

• Define the company’s positioning, narrative, and messaging
• Build Crescent Tracking’s early growth engine
• Run experiments to generate early traction (content, waitlists, community, partnerships, outreach)
• Plan, design, and maintain the affiliate marketing system
• Create and execute zero-budget or low-budget marketing strategies
• Provide market-informed input on product features and roadmap priorities
• Pull insights from early user behavior, product usage, and competitor movements
• Draft and refine fundraising materials (deck, story, metrics framing, market context)
• Build and manage partnerships, community presence, and early affiliate relationships
• Create or coordinate brand assets, landing page visuals, and simple design needs
• Help drive early adoption for the alpha and validate initial messaging
• Surface honest assessments about what’s working and what’s not
• Collaborate with founders with low ego and shared accountability
• Move quickly when opportunities arise or issues need resolution

Good To Haves 

• Strong founder mindset and comfort with ambiguity 
• Ability to speak effectively in investor meetings 
• Experience with affiliate, partner, or creator-driven marketing 
• Background running zero-budget or low-budget experiments 
• Strong copywriting and narrative-building skills 
• Experience building or supporting community-based growth 
• Understanding of crypto, user behavior, or fintech patterns 
• Strong analytical instincts and comfort with limited data 
• SaaS or consumer-app growth experience 
• Basic design capability (Figma or similar)

The Upside 

This is a meaningful equity stake in a platform with significant long-term potential. If Crescent Tracking grows into a profitable SaaS product with strong recurring revenue, a 15% cofounder stake can translate into substantial financial upside. This role is best suited for someone who wants real ownership and is ready to build from the ground up.