CMO/Head of Acquisition for iGaming Products

iplaytech • European Union
Remote
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AI Summary

We are an iGaming company seeking a strong and ambitious CMO/Head of Acquisition to lead the growth of our iGaming products. The ideal candidate will have experience in user acquisition for gambling/betting projects and a proven ability to scale traffic and establish strong partner relationships.

Key Highlights
Build and manage the user acquisition team and processes from scratch
Manage and optimize traffic channels: Meta/Facebook, Google UAC, SEO, ASO, PPC, influencers, and affiliates
Negotiate with partners, close deals, and continuously improve cooperation terms
Technical Skills Required
HTML CSS JavaScript BI systems ROI/CPA reporting
Benefits & Perks
Competitive salary
Incentives for contribution and result
Fully remote work
Coworking space payment worldwide
Paid sick leave and vacations
Additional day off in honor of birthday
Investment in hard skills and personal skills

Job Description


We are an iGaming company with over three years of experience and a team of more than 1300+ specialists.

Our achievements include 10+ major projects that are popular among our clients and successfully operate in Tier 1-3 countries.

The company attracts and values highly qualified specialists, which allows us to efficiently build processes and successfully expand our presence in new locations.


We are looking for a strong and ambitious CMO /Head of Acquisition to lead the growth of our iGaming products.

Responsibilities:

  • Build and manage the user acquisition team and processes from scratch.
  • Set up traffic acquisition workflows and ensure high-quality traffic through fraud prevention (via BI reports).
  • Manage and optimize traffic channels: Meta/Facebook, Google UAC, SEO, ASO, PPC, influencers, and affiliates.
  • Negotiate with partners, close deals, and continuously improve cooperation terms.
  • Monitor and optimize performance metrics: CR, CPA, ROI, ARPU, and others.
  • Collaborate with product teams on landing pages, A/B testing, and localizations.
  • Manage acquisition budgets and allocate spend across channels effectively.

Requirements:

  • 5+ years of experience in user acquisition for gambling/betting projects.
  • 3+ years of experience leading teams or departments.
  • Proven ability to scale traffic and establish strong partner relationships.
  • In-depth knowledge of acquisition channels: paid ads, SEO, influencer marketing, affiliate marketing.
  • Experience managing large budgets and working with analytics tools (BI systems, ROI/CPA reporting).
  • Strong skills in media planning, customer journey mapping (CJM), and funnel analysis.

Preferred:

  • English level Upper-Intermediate or higher.
  • Basic knowledge of HTML, CSS, and JavaScript.
  • Experience in ASO and SERM is a plus.


Why you should join us:

  • You will have the chance to influence the product and assemble a team that fits your vision.
  • Absence of micromanagement, hierarchy; fast decision-making speed.
  • Competitive salary and incentives for your contribution and result.
  • Our main working schedule: 10:00 - 19:00 (UTC+2), fully remote plus coworking space payment worldwide.
  • The opportunity to participate in the company's internal events: open negotiations and product meetings.
  • Attending top conferences around the world.
  • Perks such as paid sick leave and vacations, plus additional day off in honor of your birthday.
  • Investment in both hard skills and personal skills.

As a team, we are constantly striving to be the best among our competitors! We offer a dynamic, forward-thinking work environment within a profitable company. We recognize that our specialists and managers are crucial to our success and are always ready to support their initiatives.


Join the best! 🚀


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