Senior HR Business Partner - E-commerce and Technology

We are a fast-growing e-commerce and technology company operating multiple brands across the GCC. As we scale, we are looking for a Senior HR Business Partner who can help us build a high-performance culture, strengthen our teams, and create systems that support rapid growth.

This is not a traditional HR role — we are looking for a builder, a strategic partner, and someone who understands how modern teams work (Marketing, IT, Customer Service, Operations).

As our HR Business Partner, you will:

• Build and elevate a strong, healthy, performance-driven culture
• Coach managers and team leaders to improve communication and leadership
• Resolve conflicts and improve cross-department collaboration
• Increase engagement across remote and hybrid teams

• Design clear org charts, role definitions, and responsibility frameworks
• Build SOPs, performance systems, and KPI dashboards
• Implement HR processes across Marketing, IT, Customer Service, and Operations
• Optimize workflows and improve team productivity

• Implement performance reviews, KPIs, and scorecards
• Identify low performance early and guide managers on improvement actions
• Create development plans and ensure accountability within the teams

• Lead full-cycle hiring for Marketing, Tech, CS, Ops
• Build hiring scorecards and structured interviewing processes
• Ensure the company brings in high-quality, high-ownership talent

• Create systems for communication, reporting, and productivity
• Strengthen alignment and engagement across distributed teams

• Use AI (ChatGPT, automation tools) to streamline HR processes
• Implement modern HRIS and digital workflows

• 5+ years experience as HRBP or People Partner in startups, e-commerce, or tech
• Strong experience supporting Marketing, IT/Developers, and Customer Service teams
• Proven success building HR systems, KPIs, and performance frameworks
• Strong coaching ability and emotional intelligence
• Experience managing and scaling remote teams
• Ability to drive culture transformation and communication improvement
• Comfort working in a fast-paced, high-growth environment
• Experience using AI tools and HR automation platforms

• Remote or Hybrid
• Candidates inside or outside Oman are welcome
• Must be flexible with GCC work hours

• Fast-growing e-commerce group with ambitious expansion plans
• Work directly with the CEO to shape people, culture, and organizational structure
• Opportunity to build HR systems from the ground up
• High-impact role with autonomy and ownership