Senior Marketing/DeFi Analyst

Role Overview

We're looking for a Marketing/DeFi Analyst who blends on-chain intelligence, market awareness and narrative instinct. You'll uncover insights from both the broader DeFi landscape and EO's own products/data streams, turning them into stories that demonstrate EO's impact and momentum; for investors, partners and the public.

You'll turn analytics into alpha for storytelling: dashboards into decks, charts into tweets, data into brand equity.

Core Responsibilities

• DeFi & Market Intelligence
• Monitor key DeFi protocols, L1/L2 ecosystems, and token launches to identify emerging trends aligned with EO's positioning (e.g., modular data proofs, oracle reliability, RWA growth, AI x DeFi integrations).
• Build weekly intelligence briefs highlighting narrative shifts ("What's driving liquidity this week?").
• Benchmark competitive oracle and data-infra protocols on key metrics (uptime, TVS, adoption, partner count).
• EO Product Insights
• Collaborate with product, engineering and BD to extract EO-specific data points
• Identify "EO Wins" — milestones or metrics that validate EO's network strength or market adoption.
• Package these insights into comms-ready storytelling assets: infographics, campaign stats, pitch-deck slides, or tweet threads.
• Maintain an internal "EO Intelligence Dashboard" tracking product metrics suitable for external communication.
• Narrative Development & Reporting
• Work with comms to shape stories around EO data.
• Build quarterly reports showcasing both market trends and internal traction.
• Support leadership and BD with data-backed insights for investor updates and media commentary.
• Cross-Functional Collaboration
• Partner with Engineering to design data pipelines that expose EO analytics safely for marketing.
• Liaise with Product Marketing to align on GTM messaging for new integrations or feeds.
• Sync weekly with Growth and Comms to feed new metrics into storytelling cadences.
  
  

Your KPIs / Success Metrics

Category Example Metric Data Insight Velocity # of new EO data points surfaced/month Narrative Impact Social reach or media mentions using EO data Market Intelligence Accuracy & timeliness of DeFi trend reports Campaign Analytics Improvement in ROI or engagement rates Reporting Consistency 100% on-time delivery of weekly dashboards & reports

Requirements

• 2+ years in DeFi research, analytics, or growth marketing.
• Deep understanding of DeFi protocols, on-chain data, and oracle mechanics.
• Proficiency with Dune, DefiLlama, Token Terminal, Nansen, or equivalent tools.
• Ability to analyze EO internal data pipelines (SQL, API queries, dashboards) and extract story-worthy metrics.
• Strong visualization and narrative skills; you can turn a chart into a thread that moves the market.
• Comfortable in a high-velocity, globally distributed Web3 team.
  
  

Nice-to-Have

• Hands-on experience with data-driven storytelling in previous crypto or analytics startups.
• Familiarity with exchange liquidity tracking, campaign attribution, and KOL ecosystems.
• Contributor to crypto data communities (e.g., Dune dashboards, Nansen query builder).
• Comfort presenting data to press or investors.
  
  

Compensation & Work Environment

• Competitive base (USD or Stablecoins)
• Token allocation
• Fully remote (or in-office in Tel Aviv)
  
  

Example Deliverables (First 90 Days)

• Launch the "EO Data Pulse" weekly report — integrating market and EO product insights.
• Build an internal dashboard showing EO Wins (feeds, uptime, integrations, partners).
• Deliver a "Proof in Action" marketing report combining on-chain data and EO metrics.
• Contribute to 1-2 media pieces using EO data for storytelling (press or blog).