AI Summary
Lead user acquisition campaigns for newly released games, manage a team of UA managers, and collaborate with creative, analytics, and product teams.
Key Highlights
Lead and own the UA strategy for newly released games
Manage and mentor a team of UA managers
Collaborate with creative, analytics, and product teams
Monitor performance metrics and budgets across all phases of game launch and scaling
Hands-on management and optimization of large-scale paid marketing campaigns
Technical Skills Required
Benefits & Perks
Competitive compensation package
Fully remote work flexibility
Supportive and creative international team of professionals
Encouragement of continuous learning and professional growth
Job Description
CrazyLabs is a top 5 mobile games publisher with over 7 Billion downloads to date, a worldwide leader in hyper-casual games development, distribution, and innovation.
We're looking for a Mobile User Acquisition Team Lead to hands-on manage user acquisition campaigns and to work closely with the creative, analytics, and product teams.
What You Will Be Working On
- Lead and own the UA strategy for newly released games, driving their growth and maximizing profitability.
- Manage and mentor a team of UA managers, fostering a collaborative, high-performing team environment.
- Collaborate with the creative team to co-direct and optimize creative strategies.
- Work alongside the product team to monitor performance, address challenges, and highlight growth opportunities.
- Monitor performance metrics and budgets across all phases of game launch and scaling.
- Hands-on management and optimization of large-scale paid marketing campaigns to exceed monthly goals.
- Lead strategic discussions with marketing platform partners to identify growth opportunities.
- Clearly communicate plans, progress, and challenges to management and cross-functional teams.
- Promote knowledge sharing across the marketing team and contribute to developing team capabilities.
What We’re Looking For
- 4+ years of experience as a UA manager/lead in a gaming company – Must.
- Proven experience leading a team of UA professionals, including coaching, delegation, and performance management.
- Deep analytical skills, with a proven ability to analyze data trends and derive actionable insights.
- Solid track record of managing large-scale campaigns, especially on platforms like Facebook or Google Ads.
- Proficiency in Excel for data manipulation, trend visualization, and correlation analysis.
- A collaborative leader and excellent communicator who thrives in cross-functional environments.
- Ability to adapt quickly to change and manage multiple priorities in a fast-paced setting.
- Strong business-level English.
- Self-motivated, proactive, and accountable.
- Highly organized and process-oriented.
- A supportive and creative international team of professionals.
- High-impact role with the opportunity to shape our next hit mobile game.
- Encouragement of continuous learning and professional growth.
- Fully remote work flexibility.
- Competitive compensation package.
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