Lead client strategy development, manage client relationships, and oversee marketing campaigns. 7-10 years of experience in account management required.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
Overview:
12100 Collective is a new growth marketing agency based in NYC founded by alumni of Meta's growth team and servicing clients with >$100M annual revenues across a variety of industries, including e-commerce, healthcare and SaaS. We pride ourselves on being world class at our craft and pairing data-driven strategies with excellent creative to unlock meaningful results.
As our founding Head of Client Strategy, you will bring value to our clients by crafting integrated marketing strategies across digital channels like paid search & social, email/SMS, and analytics, pitching & onboarding new clients, and owning the entire relationship. This role will have an outsized impact on our company culture. You’ll interface closely with CEO’s and key internal/external stakeholders to unlock rigorous execution and growth for the marketing program. You possess exceptional communication skills, leadership qualities, data-driven rigor, and strategic expertise in digital marketing.
Key Responsibilities:
● Oversee engagements with clients possessing ~$1M/month ad spend, $10-50M/year revenue, and a $2M+/year book of business
● Work directly with our CEO to manage all client relationships, aid execution across all workstreams, and craft a high-impact and data-driven marketing strategy
● Devise innovative cross-channel strategies optimizing CAC, LTV, ROAS and other KPI’s
● Work cross-functionally with designers, content strategists, paid search & social experts, growth marketing analysts, and external stakeholders
● Coach, involve, and inspire the development of junior staff by providing consistent feedback, training, and growth opportunities
● Occasionally QA campaigns and ensure flawless media execution from start to finish
● Ability to think strategically and see the big picture, stack-rank priorities, and opportunity size projects using data & research to maximize impact
● Monitor and communicate your perspectives on current marketing and industry topics
● Demonstrate responsibility and accountability for overall agency performance and flawless delivery
Requirements:
● 7-10 years of experience in account management within an agency, including 3-5 years of supervisory experience
● Experience in e-commerce/D2C or B2B, lead-gen, and other channels
● 8+ years of hands on experience with a core performance marketing channel such as Google or Meta
● Deep comfort with and knowledge of digital marketing channels across paid search, paid social (Pinterest, TikTok, LinkedIn, etc), email/SMS, SEO, and more
● Excellent listening skills and the ability to read the room and adapt accordingly
● Diplomatic, empathetic leadership and negotiation skills
● Strong organization and attention to detail
● Appreciation for strong branding, creative, and aesthetics
Bonus Skills:
● Product management experience (website redesigns, CRO, etc.)
● Data analytics (dashboarding, GA4, Segment, Looker Studio, SQL, Python, etc.)
● App marketing experience
● Sales experience
Salary/Benefits/Location:
● Benefits: health, vision, dental insurance, 3 weeks paid vacation, 401K match, stock & equity plans
● Location: 100% remote within the US (+ 2K home office stipend), or join us in our Brooklyn, NYC office!
● Salary: $150-250k, depending on experience and other relevant qualifications