Director, Customer Advocacy (EMEA)

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Customer Advocacy in Kenya .

In this role, you will lead the strategy and execution of customer advocacy initiatives across the EMEA region, transforming successful customers into influential voices and long-term champions. You will operate at the intersection of marketing, sales, and customer success, ensuring customer stories directly support pipeline growth, brand credibility, and executive engagement. This position offers broad regional impact, combining strategic ownership with hands-on program development. You will collaborate with senior internal stakeholders and executive-level customers in a highly distributed, remote-first environment. Your work will elevate the voice of the customer across go-to-market efforts and commercial priorities. This is a high-visibility leadership role with measurable business impact.

Accountabilities

• Design, lead, and scale customer advocacy and reference programs across EMEA, aligned with regional pipeline, revenue, and brand objectives
• Build strong partnerships with sales, marketing, customer success, product, and communications teams to embed customer stories into campaigns, deals, and strategic initiatives
• Establish and track clear advocacy KPIs, including pipeline influence, deal acceleration, customer engagement, and brand visibility
• Develop and maintain executive-level relationships with key customers, identifying advocates for case studies, references, events, and thought leadership
• Own the full advocacy lifecycle, from advocate identification and onboarding to ongoing engagement and value exchange
• Prioritize and manage advocacy requests tied to strategic deals and regional initiatives, ensuring clear processes and timely execution
• Continuously evolve advocacy programs, formats, and engagement models based on performance data, feedback, and market trends
  
  

Requirements

• Extensive experience building and scaling customer advocacy, customer marketing, or reference programs within enterprise technology or SaaS environments
• Demonstrated ability to influence complex, cross-functional organizations and align diverse stakeholder priorities
• Proven leadership experience at director level, including managing, mentoring, and developing high-performing teams
• Strong understanding of how customer storytelling impacts buyer journeys, pipeline progression, and go-to-market success
• Excellent communication and relationship-building skills, with confidence engaging senior and executive-level audiences
• Ability to work autonomously in a fully remote, asynchronous environment while maintaining alignment across regions
• Experience measuring and reporting the commercial impact of advocacy initiatives through data-driven metrics
  
  

Benefits

• Flexible paid time off and a remote-first working model
• Equity compensation and employee stock purchase opportunities
• Comprehensive benefits supporting health, wellbeing, and financial security
• Growth and development fund to support continuous learning
• Parental leave and family-focused support programs
• Home office setup and remote work allowances
• Access to employee resource groups and an inclusive global culture
  
  

Why Apply Through Jobgether?

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.