Senior Creative Director - Healthcare Technology

Job Description

Creative Director

Industry

Healthcare & Technology

Location: Milwaukee, WI — Hybrid (Onsite Tuesday–Thursday strongly preferred)

Employment Type: Full-Time

Compensation: $170,000–$240,000 base salary (commensurate with experience) + ~15% annual bonus + profit sharing (historically averaging 3–8%) + ESOP/401 (k) stock ownership

About The Company

Our client is building the future of healthcare and senior living with industry-leading products, solutions, and platforms. They serve senior living and skilled nursing owners and operators across the country, helping them run safer, more efficient communities and improve the lives of millions of seniors and those who care for them.

This is a privately held, employee-owned organization that refers to its employees as partners. Every partner participates in ownership through a 401 (k) stock allocation and profit-sharing programs. The culture is highly mission-driven, proud of its tangible impact on senior care, and deeply committed to the people and communities it serves.

Role Overview

The organization is seeking a Creative Director to lead the next chapter of its brand and creative marketing functions. This is a strategic and highly visible leadership role that “covers the gamut” of creative: brand, campaigns, content, events, sales enablement, and digital experiences.

Reporting to senior executive leadership, you will own the end-to-end creative strategy and execution for how the company shows up across three solution groups. You will lead a multidisciplinary team (including a videographer/video manager, creative web designer, and other creative specialists) and work closely with executives, product leaders, and sales to translate complex concepts and data into clear, compelling visual and verbal stories.

This role is ideal for a hands-on creative leader who is equally comfortable defining the big-picture brand vision, rolling up their sleeves in the work, and building systems that help creative teams move faster and smarter. You will be at the center of how the company’s mission, strategy, and solutions come to life across every touchpoint.

Key Responsibilities

Brand & Creative Leadership

• Own the creative direction and brand standards across Product Solutions, Building Solutions, and Spend Management.
• Define and evolve the master brand and how it extends across solution groups, product lines, and private label offerings.
• Develop integrated creative platforms and campaigns that clarify who the company is, what it stands for, and how it helps senior living and skilled nursing operators succeed.
• Translate business strategy and customer insights into clear, inspiring creative briefs and cohesive concepts.
• Ensure brand consistency while pushing creative boundaries and modernizing the visual and verbal identity as a leading healthcare technology partner.
• Partner with marketing, product, and sales leaders to align creative direction with measurable business objectives and KPIs.
  
  

Campaigns, Content & Experiences

• Lead the development and execution of multi-channel marketing and advertising campaigns across web, email, social, video, print, events, and sales enablement.
• Transform complex healthcare, technology, and data concepts into simple, human-centered stories that resonate with B2B decision-makers — especially owners and operators of senior living and skilled nursing organizations.
• Champion consistent brand expression and message clarity across products, platforms, and customer personas, including a robust ecommerce experience sometimes described as an “Amazon for senior living.”
• Own the creative strategy and execution for strategic internal and external events, including customer conferences, key customer meetings, internal town halls, and other signature moments.
• Direct the creation of high-impact content — from headlines, CTAs, and presentations to brand films and explainer videos — that inspires action and supports the sales cycle.
• Partner with demand generation and digital teams to test and optimize creative for performance, using data to improve engagement, conversion, and ROI.
  
  

Team Leadership & Creative Operations

• Lead, mentor, and grow a high-performing creative team, including a videographer/video manager, creative web designer, and other designers, writers, and content specialists.
• Set clear goals, establish strong feedback loops, and hold the team to high standards of craft, accountability, and follow-through.
• Manage an intake and prioritization process that balances strategic initiatives with ongoing production needs and keeps stakeholders aligned in a matrixed environment.
• Build and refine scalable workflows, templates, and playbooks that increase speed, consistency, and quality of creative output.
• Collaborate closely with project managers (where available) and, when necessary, act as a strong project driver to keep complex initiatives on track.
• Manage relationships with external agencies, freelancers, and production partners to flex capacity and bring in specialized expertise where needed.
  
  

AI, Tools & Data-Driven Creativity

• Lead with an AI-first mindset, infusing AI into creative workflows to accelerate concepting, content development, versioning, testing, and production.
• Evaluate and adopt modern creative and collaboration tools (e.g., Adobe Creative Suite, Figma, WordPress, DAM/asset management, AI platforms like ChatGPT, Midjourney, Adobe Firefly, etc.).
• Use campaign performance data, customer insights, and sales feedback to refine creative direction and demonstrate impact on business outcomes.
• Educate partners and stakeholders on emerging creative technologies and best practices, keeping the organization at the forefront of modern, tech-enabled marketing.
  
  

Stakeholder Management & Influence

• Build strong, trust-based relationships with key stakeholders across a highly matrixed organization, including solution group leaders, sales, product, and the executive team.
• Influence and align senior leaders around creative strategies that drive brand differentiation and measurable business results.
• Facilitate cross-functional collaboration, ensuring a unified story across Product Solutions, Building Solutions, and Spend Management.
• Serve as a visible champion for the brand and creative function, advocating for the customer experience and the power of great storytelling.
  
  

What You Bring

Skills & Leadership Attributes

• Strong creative vision and the ability to translate strategy into clear, cohesive concepts and campaigns.
• Proven strength in visual design and content strategy, with a deep understanding of how brand systems work across channels and product lines.
• Confident, inclusive leader who can inspire, coach, and challenge a creative team, while also navigating and influencing within a matrixed organization.
• Comfortable presenting to and collaborating with senior executives; able to clearly articulate creative rationale and business impact.
• Balanced mindset: brand-builder and storyteller, but also data- and performance-oriented, with a strong sales enablement lens.
• Operationally minded, with strong organizational skills and a bias toward building systems that scale without sacrificing creativity.
  
  

Experience & Qualifications

• Bachelor’s degree in Design, Advertising, Marketing, Communications, UX, or a related field; equivalent experience considered.
• 7+ years of progressive creative leadership experience within an in-house marketing team, agency, or a mix of both.
• Demonstrated success leading integrated, multi-channel campaigns and managing a creative team or studio.
• Strong B2B background, ideally with complex solution selling and multiple stakeholder personas.
• Proven track record of delivering data-informed creative that drives measurable business outcomes.
• Advanced proficiency in Adobe Creative Suite and modern design/collaboration tools (e.g., Figma); strong familiarity with web platforms such as WordPress.
• Hands-on experience with AI tools (e.g., ChatGPT, Midjourney, Adobe Firefly or similar) and demonstrated ability to deploy AI-enabled workflows.
• Experience partnering closely with sales, marketing, and product teams on brand, campaigns, and sales enablement.
• Ability to travel up to ~10% for key events, customer visits, and collaboration sessions.
  
  

Preferred Background

• Experience in healthcare, senior living, health tech, or other mission-driven and/or highly regulated industries.
• Background in ecommerce or digital product experiences, especially in a B2B context.
• Exposure to UX, digital experience design, or product marketing.
• Experience working within an agile or tech-forward environment.
  
  

Team, Culture & Work Environment

• Hybrid model with at least three days per week onsite (Tuesday–Thursday strongly preferred) at the Milwaukee headquarters.
• Collaborative environment with a diverse mix of personalities, including many introverts; the culture values thoughtful, relationship-oriented leaders.
• Mission-driven, employee-owned culture — employees are considered partners and take pride in their collective impact on senior care.
• High visibility and access: this role partners regularly with executives and senior leadership, and will overlap with the current Executive Creative Director to ensure a smooth transition.
  
  

Compensation & Benefits

• Competitive base salary range of $170,000–$240,000, based on experience.
• Target annual bonus of approximately 15%.
• Profit sharing program historically averaging 3–8%.
• Employee ownership via 401 (k) stock allocation (ESOP-like structure) — every partner has an ownership stake.
• Comprehensive benefits package, including medical, dental, vision, disability, and paid time off.
• Relocation assistance may be considered for highly qualified candidates committed to being on-site in Milwaukee.
  
  

If you are a mission-driven creative leader who wants to build a modern, AI-augmented creative function, influence a national B2B healthcare brand, and see your work directly improve the lives of seniors, we’d love to hear from you.

Please share your resume and a portfolio showcasing brand systems, integrated campaigns, and complex storytelling for B2B or enterprise audiences.