We are seeking a highly analytical and performance-driven Digital Marketing Specialist to manage, optimize, and scale multiple ad accounts on Meta and TikTok. The role involves end-to-end campaign execution, performance analysis, and funnel optimization to maximize conversions across D2C e-commerce brands.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
Company Overview
Our client is a fast-growing international company focused on building and scaling high-performing direct-to-consumer (D2C) brands. With a strong emphasis on performance marketing, data-driven decision-making, and continuous experimentation, the company partners with ambitious professionals who thrive in fast-paced, growth-oriented environments.
The team operates remotely and values ownership, proactive communication, and a results-focused mindset, offering team members the opportunity to make a measurable impact while working with global markets.
Role Overview
We are seeking a highly analytical and performance-driven Digital Marketing Specialist to take full ownership of Meta and TikTok advertising accounts. In this role, you will manage, optimise, and scale multiple ad accounts with a strong focus on CPA efficiency and revenue growth.
You will be responsible for end-to-end campaign execution; from creative testing and budget scaling to deep performance analysis while continuously improving funnels to maximise conversions across D2C e-commerce brands.
Key Responsibilities
- Manage and optimise up to 8–10 paid ad accounts on a daily basis, with approximately 90% focus on Meta and 10% on TikTok
- Plan, launch, test, and iterate campaigns to identify scalable creatives, audiences, and messaging angles
- Take full product and performance ownership by analysing data across campaigns, creatives, landing pages, pricing, and competitors
- Monitor dashboards, budgets, and performance metrics to drive efficient growth at scale
- Recommend and implement improvements across creatives, funnels, checkout flows, and offers to improve CPA performance
- Develop structured testing roadmaps and apply insights to ongoing optimisation
- Communicate detailed performance reports, insights, and recommendations clearly to internal stakeholders
- Maintain a proactive and highly responsive approach to collaboration and reporting
Required Qualification
- 3–5 years of hands-on experience managing Meta performance marketing campaigns at scale
- Strong background working with D2C e-commerce brands (highly preferred)
- Proven experience scaling ad budgets from approximately $5k to $100k+
- Advanced analytical skills with the ability to generate clear, actionable insights from data
- Strong understanding of D2C funnels, conversion rate optimisation, creative testing, and audience segmentation
- Excellent written and verbal English communication skills
- Highly proactive, detail-oriented, and comfortable working in a fast-paced environment
Preferred Skills
- Experience managing TikTok Ads campaigns
- Familiarity with creative tools such as Canva, Photoshop, or basic video editing
- Experience working with startup or growth-stage companies
- Strong business and consumer psychology understanding
Work Schedule
- Monday to Friday
- 08:30 pm – 05:30 am IST / 03:00 – 12:00 GMT
- Fully remote role
What we offer
- Monthly Compensation: 10-15 LPA
- Fully remote working environment
- Opportunity to take full ownership of high-impact ad accounts
- Exposure to global D2C brands and international markets
- Collaborative, performance-focused team culture
- Long-term growth and learning opportunities