Senior CRM Manager - GCC WealthTech

CUSP is a DFSA-licensed WealthTech startup based in the UAE, providing access to US-listed stocks and ETFs, and a unique hybrid advisory model. We are seeking a data-driven, independent, and hands-on Senior CRM Manager who will fully own the customer lifecycle strategy to drive activation, engagement, retention, and lifetime value across the GCC.

Reporting directly to the CMO, you will collaborate closely with the marketing, product, and analytics teams to identify growth opportunities and deliver scalable results.

Key Responsibilities:

• Build CRM strategy for full customer lifecycle (acquisition, onboarding, engagement, upsell/cross-sell, retention, win-back) with AI predictions tailored to UAE/GCC (Islamic finance, HNWI profiles).
• Own CRM platforms (Customer.io, Braze, Iterable, MoEngage, HubSpot) + integrate with CDPs, data warehouses, and real-time event streams for personalization.
• Create dynamic segments by behavior, portfolio size, risk profile, lifecycle stage, zero-party data, and AI cohorts (churn prediction, next-best-action).
• Launch multi-channel campaigns (email, in-app, push, SMS, WhatsApp) with AI-generated Arabic/English content to drive conversions and LTV growth.
• Design onboarding/nurture journeys with zero-party data collection; educate users on robo-advisory, brokerage, Sharia-compliant products, etc.
• Own and track core KPIs (activation rate, ML-powered churn, engagement, upsell, reactivation, ROI, ARPU, CLTV). Build dashboards for leadership.
• Partner with Marketing, Product, Legal, CX teams for initiatives alignment and product launches supporting.
• Establish growth framework: run A/B tests and AI experiments continuously to scale winning tactics.
• Ensure data quality, consent management via CMPs (OneTrust), zero-party strategies, and GCC compliance.
• Document playbooks and best practices to enable scaling.

Requirements:

• 3+ years hands-on CRM/retention marketing in fintech, wealthtech, e-commerce, similar business 
• Expert with CRM platforms (Braze, HubSpot, customer.io, etc) + analytics integrations (Amplitude, GA4).
• Strong segmentation/cohort analysis skills; SQL for self-serve insights; GenAI experience for content personalization.
• Track record optimizing app lifecycle journeys and real-time personalization.
• Deep knowledge of metrics (LTV, churn, ARPU) with ability to turn data into action.
• Excellent written English and Arabic
• Startup experience: thrives in ambiguity, cross-functional collaboration, building from 0 to 1.

Nice to Have:

• UAE/GCC experience (DIFC/ADGM regs, local investor behaviors).
• Wealth management/robo-advisory background.
• Advanced ML skills or WhatsApp Business API automation.

What we offer:

• Private health insurance for you and your family members.
• Visa expenses for you, your spouse and children are fully covered.
• Hybrid work format.
• 6 additional vacation days per year.
• Relocation support.