Drive social media growth for BlackboxMyCar, a 14-year-old automotive technology company. Develop and execute strategies for Instagram, TikTok, and TikTok Shop. Lead a remote marketing team.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
About BlackboxMyCar
BlackboxMyCar is a 14-year-old automotive technology company specializing in dashcams, vehicle safety electronics, and connected car accessories. We are not a startup and we are not a trend-driven brand. We are a category leader with deep technical expertise, long-standing supplier relationships, and a loyal customer base across North America.
Our products are used by everyday drivers, rideshare operators, fleets, enthusiasts, and professionals who care about safety, accountability, and vehicle protection. Over the years, our market has evolved—from early adopters and enthusiasts to mainstream drivers—and our marketing must evolve with it.
We operate globally with a fully remote team, supported by HQ leadership and long-term partners. Our marketing organization already includes:
- A Director of Marketing overseeing strategy and brand
- A paid ads specialist
- A day-to-day marketing coordinator
- Part-time graphic designers
- In-house and HQ video production for YouTube (long and short form)
What we are missing is a true social media growth specialist—someone who understands how platforms like Instagram, TikTok, and TikTok Shop actually work today and can turn content into reach, engagement, and revenue.
Why This Role Matters
BlackboxMyCar has strong products, strong infrastructure, and strong credibility. What we want now is scale on social.
This role owns that mission.
You will be trusted to:
- Shape how millions of people discover our brand
- Translate technical automotive products into simple, viral, high-clarity content
- Build repeatable social formats that drive both attention and conversion
- Help establish TikTok Shop as a meaningful revenue channel
This is not a passive management role. It is a hands-on, high-impact position where good ideas move quickly and results are visible.
Key Responsibilities
Social Media Growth & Strategy
- Own and scale Instagram and TikTok
- Build growth-focused content strategies that drive followers, engagement, and sales
- Lead our push into TikTok Shop and social commerce
- Identify trends early and adapt them intelligently to automotive and dashcam content
- Create clear, repeatable content formats (e.g. crash footage analysis, bad driver reviews, real-world use cases)
Content Creation & Direction
- Create content independently using AI tools, or provide detailed creative direction
- Guide video structure, hooks, pacing, and storytelling
- Edit content when needed or brief editors clearly for fast execution
- Keep content simple, informative, and engaging—no gimmicks
Shopify & Product Execution
- Manage Shopify day-to-day:
- Product listings
- Pricing updates
- Blog content
- SKU launches and updates
- Collaborate with marketing and operations on product rollouts
- Ensure social traffic converts effectively on-site
Remote Team Leadership
- Coordinate and manage a remote marketing team
- Maintain high standards for output, organization, and timelines
- Scale the team responsibly as the business grows
- Act as a central execution point between strategy and delivery
AI, Data & Discipline
- Leverage AI for video, graphics, ideation, and efficiency
- Maintain clean workflows and data management
- Track performance and iterate quickly
- Accept feedback constructively and improve execution fast
Required Experience & Skills
- Proven experience growing Instagram and TikTok for product-based brands
- Strong understanding of TikTok Shop and social commerce
- Hands-on Shopify experience
- Familiarity with automotive, dashcams, or consumer tech preferred
- Experience launching and scaling multiple SKUs
- Comfortable managing and scaling remote teams
- Fluent in English
- Highly organized, fast-moving, and detail-oriented
Who You’ll Work With
- Marketing leadership with long-term vision
- A paid ads specialist focused purely on performance
- Dedicated operational and creative support
- A company that values execution over politics
What Success Looks Like
- Consistent growth on Instagram and TikTok
- TikTok Shop becoming a meaningful sales channel
- Clear, scalable content formats
- Strong collaboration across teams
- A social presence that matches the strength of our products
Helpful References
- BlackboxMyCar: https://www.blackboxmycar.com/
- TikTok Shop: https://www.tiktok.com/business/en/tiktok-shop
- Shopify: https://www.shopify.com/
Working Hours: Monday–Friday, 9:00 AM – 5:00 PM PST