Senior Digital Marketing Manager

About AMC Health

AMC Health is a leading virtual care company on a mission to help people lead healthier, longer lives from the comfort of their home. Working with healthcare organizations within multiple sectors, we deliver measurable outcomes through our end-to-end clinical programs, technology, and data-driven AI. Having been in business for over 20 years, we’ve built some of the largest and most sophisticated virtual care programs in the world, and we’re only getting started.

Why this role matters

We know digital marketing is evolving faster than ever before. We need a future-oriented digital marketing expert with a broad range of expertise to help us refine our online growth engine. This role owns that engine end-to-end: how we’re discovered, how we nurture, and how we convert. You’ll build on what exists today, strengthen the infrastructure, and scale it into a system that reliably drives awareness and demand within our target markets.

What we’re looking for

A hands-on B2B digital marketing generalist who is a self-starter, moves fast, and knows how to deliver measurable results. You’re equally comfortable with informing strategy as you are executing it, while also knowing how and when to bring in and manage agency or freelance support. You bring a performance mindset and know how to set up an infrastructure to measure success. Most importantly, you’re excited to work on a small team with high ownership, making a real impact on the lives of the patients we serve.

You’ll thrive here if you are:

• A builder: you’re hands-on and comfortable owning execution directly
• A problem solver: you’re resourceful and creative in overcoming complex challenges
• An innovator: you stay on top of new emerging technologies and aren’t afraid to try something new

Must-haves

• 5+ years in digital marketing (B2B strongly preferred) with real examples of impact
• Deep expertise in SEO and using tools like SEMrush
• Strong working knowledge of GA4 and digital measurement best practices (dashboards, UTMs, conversion tracking)
• Experience leading successful ad campaigns (planning, building, optimizing, reporting)

Big plus

• Experience with HubSpot
• Healthcare / digital health experience
• Content strategy experience
• Social media management experience

Key responsibilities

SEO & organic growth

• Own the SEO strategy and execution across technical SEO, on-page optimization, and performance reporting
• Lead keyword research, competitive analysis, and prioritization
• Partner with content and internal SMEs to build content that ranks and converts

Website optimization (strategy + implementation)

• Own the website as a growth asset: landing pages, conversion paths, UX improvements, and continuous iteration
• Improve conversion rates across demo/contact flows and campaign pages through testing and optimization

Paid media (LinkedIn + Google)

• Build and optimize paid campaigns end-to-end (audiences, keywords, creative/ad copy, budgets, landing page alignment)
• Run a steady testing cadence (messaging angles, offers, creative formats, retargeting) and report performance clearly

Email marketing & lifecycle

• Own email strategy and execution (nurture sequences, newsletters, webinar follow-ups, re-engagement)
• Improve segmentation, automation, and performance through testing and iteration

Measurement & reporting infrastructure

• Ensure tracking is reliable and decision-useful: GA4 setup/maintenance, conversion definitions, UTMs, dashboards, and monthly readouts
• Turn data into action (what to scale, what to fix, what to stop)

Cross-functional + vendor management

• Collaborate with sales, product, and leadership to ensure consistency across marketing efforts
• Manage agencies/freelancers as needed (clear briefs, quality control, and on-time delivery) while staying accountable for outcomes

Why you’ll love working at AMC Health

• Real ownership: You’ll run the digital engine, not just a slice of it
• High impact: Your work directly shapes how we show up in-market and how we generate demand
• Room to grow: You’ll have support from a dedicated leadership team and access to agencies/freelancers to scale your impact
• Fully Remote: We’re headquartered in NYC, but our team is spread across the entire country
• Competitive Pay & Benefits Package including 401k, comprehensive healthcare, and unlimited PTO
• Rewarding: The healthcare market is challenging, but winning here means your work is making a real difference in people’s lives

Disclaimer:

The above statements are intended to indicate the general nature and level of work performed by employees within this position. They are not designed to contain or be interpreted as an exhaustive list of all duties, responsibilities, skills, and qualifications required of employees assigned to this job.

AMC Health is an equal opportunity and affirmative action employer and ensures that all qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, national origin, disability or veteran status.

Job Type: Full-time

Pay: $100,000 - $120,000/year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: Remote