AI Summary
Puffy is seeking a highly skilled AI-First Digital Marketing Manager to drive digital acquisition engine through strategic ownership of multi-channel paid campaigns. The role requires a proven track record in managing D2C/E-commerce campaigns and a deep understanding of the broader marketing ecosystem. The successful candidate will work closely with the CEO to architect and execute high-impact marketing strategies.
Key Highlights
Drive digital acquisition engine through strategic ownership of multi-channel paid campaigns
Manage D2C/E-commerce campaigns and broader marketing ecosystem
Work closely with CEO to architect and execute high-impact marketing strategies
Technical Skills Required
Benefits & Perks
Monthly performance bonuses of up to 25%
Comprehensive medical, dental, and vision insurance
Generous paid time off (PTO) and public holidays
Remote work flexibility
401(k) plan with company match
Free Puffy mattress after 6 months
$1,000 Puffy/Halo Board store credit after 1 year
Job Description
About The Company
Puffy is a leading US-based mattress brand recognized for its rapid growth and innovative approach to direct-to-consumer (D2C) marketing. Since its inception in 2016, Puffy has achieved a remarkable 100% year-over-year growth, positioning itself as a top five mattress brand in the United States. The company is committed to delivering high-quality sleep products while fostering a dynamic, inclusive, and forward-thinking work environment. Recognized as a Great Place to Work, Puffy continuously strives to redefine customer experience and operational excellence through cutting-edge digital strategies and a relentless pursuit of innovation.
About The Role
We are seeking a highly skilled AI-First Digital Marketing Manager to join our remote team. This role is pivotal in driving our digital acquisition engine through strategic ownership of multi-channel paid campaigns, including Meta, Google Ads, YouTube, and emerging platforms. The successful candidate will work closely with our Forbes Council member CEO to architect and execute high-impact marketing strategies that generate significant revenue growth. This position offers an exceptional opportunity to lead, innovate, and influence the future of digital marketing within a fast-paced, high-growth environment. The role requires a proven track record in managing D2C/E-commerce campaigns, particularly within the US or North American markets, and a deep understanding of the broader marketing ecosystem including SEO, SEM, Affiliate, and Email marketing.
Qualifications
- Minimum of 5+ years of digital marketing experience, with at least 2 years managing Meta campaigns for D2C brands
- Proven success in driving revenue and meeting or exceeding ROAS goals across multiple digital channels
- Working knowledge of Google Ads, YouTube, and other performance marketing platforms
- Strong understanding of campaign tracking, attribution analysis, and data interpretation
- Experience in optimizing marketing funnels from awareness to conversion
- Ability to develop compelling ad concepts and collaborate effectively with creative teams
- Experience contributing to broader marketing strategies, including Affiliate, SEO, SEM, and Email marketing
- Prior experience in the US or North American e-commerce market is essential
- Own and execute multi-channel digital advertising strategies with direct revenue accountability
- Launch, optimize, and scale campaigns across Meta, Google Ads, YouTube, and emerging platforms
- Collaborate with cross-functional teams including design, creative, and analytics to develop high-performing campaigns
- Implement and refine attribution models to inform strategic decision-making
- Analyze campaign performance data to identify opportunities for improvement and growth
- Manage the full funnel from prospecting to conversion, ensuring seamless user experience
- Guide creative teams on ad concepts and asset development to maximize campaign effectiveness
- Contribute to the development of the company's overall digital marketing strategy and playbook
- Stay abreast of industry trends and emerging platforms to keep Puffy at the forefront of digital marketing innovation
- Monthly performance bonuses of up to 25% based on individual and company performance
- Comprehensive medical, dental, and vision insurance for US-based employees
- Health insurance stipend for international employees
- Generous paid time off (PTO) and public holidays, based on location
- Access to an AI-native tool stack supporting a modern, AI-first work environment
- Remote work flexibility, allowing you to work from anywhere globally
- Collaboration with a diverse international team spanning over 14 nationalities
- 401(k) plan with company match (US employees)
- Post-6 months: Free Puffy mattress
- Post-1 year: $1,000 Puffy/Halo Board store credit
Puffy is an equal opportunity employer committed to fostering an inclusive and diverse workplace. We welcome applicants regardless of race, gender, age, religion, national origin, sexual orientation, disability, or any other protected characteristic. Our hiring decisions are based solely on qualifications, experience, and the potential to contribute to our company’s success. We believe that diversity drives innovation and excellence, and we are dedicated to providing a supportive environment for all team members.