MacroHealth seeks a strategic marketing leader to build an end-to-end marketing engine. The ideal candidate has 10+ years of experience in healthcare SaaS, product commercialization, and high-growth GTM systems.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
Role Overview
The Vice President of Marketing will be the strategic operator responsible for helping MacroHealth build an end-to-end, segmentation-led marketing engine spanning product marketing, demand generation, brand, customer lifecycle marketing and playing a critical role with the Chief Growth Officer and product management in upstream strategy. This leader will bring deep experience in healthcare SaaS, product commercialization, and high-growth GTM systems—ensuring that the company’s value propositions and differentiation land with each segment of the market.
Key Responsibilities
- Strategic Marketing & Market Segmentation
- Translate the growth strategy into marketing programs that deliver on the growth goals
- Build a rigorous segmentation model across health plans, TPAs, employers, and ecosystem partners.
- Lead deep voice-of-customer (VoC) research.
- Define personas across buying journey and maturity cohorts.
- Execute the marketing strategy
Product Marketing Management (PMM)
- Drive positioning, differentiation, participate with product in packaging, pricing inputs.
- Lead product launches and enablement.
- Maintain messaging frameworks and competitive intelligence.
Demand Generation & Pipeline Growth
- Design and scale demand generation across multiple channels.
- Own ABM, SEO/SEM, paid programs, email nurtures, events, and webinars.
- Build KPIs and dashboards for funnel optimization.
- Drive segmented, relevant campaigns.
Brand, Communications & Thought Leadership
- Elevate reputation as category leader.
- Own brand strategy, messaging, and identity.
- Manage PR, analyst relations, and executive communications.
Partner with Product Management in Upstream Marketing
- Partner with Product Management to conduct market sizing, whitespace analysis, and competitive mapping.
- Partner with Product Management to translate insights into market requirements.
- Inform product strategy and prioritization with market data
Ideal Candidate Profile
- 10+ years in healthcare SaaS specifically in the healthcare payer segment.
- Expertise in PMM and driving Market segmentation strategies.
- Proven success in demand gen and product commercialization.
- Exceptional storytelling and strategic judgment.
- Experience in Marketing Operations & Analytics
- Strong Analytical skills and familiarity with modern marketing technology and measurement frameworks
- Strong leadership and team development capabilities.
- Strong understanding of the Health Plan, TPA, employer and ecosystem partners preferred
- A strong bias towards strategic use of AI in marketing
Location: Remote anywhere within the US (Must be located in the US)