Senior PPC Manager | Paid Search Specialist

Senior PPC Manager (Remote)

"We'd like you to own paid search for a leading care home marketing and PR agency"

In a nutshell we're looking for you to:

* Own strategy, execution and results across 15–20 care home clients in a single, proven niche.

* Be the founder’s right hand on everything Google Ads.

* Be 100% remote, on UK working hours, in a small, high-ownership team.

* Want a clear path to Head of Digital as we roll out more digital packages.

Compensation and progression:

* £45,000 base salary.

* Performance bonus tied to client retention (% of gross profit on retained clients). (Typical year-one OTE £50,000–£55,000).

* Company profit share after 6 months.

* Path to “Head Of Digital Marketing” as we scale our digital packages (we’re growing client quota 80% per year).

* Optional auto-enrolment on pension plan

* 25 days holiday + birthday + bank holidays.

* Budget for training

In your first 90 days you will:

* Take ownership of 15–20 Google Ads accounts in the care home sector.

* Implement a standardised account structure, naming conventions and reporting across all accounts

* Improve cost per enquiry and ROAS across a defined set of priority accounts by an agreed % (we’ll set this target together based on current performance).

* Document and refine SOPs so freelancers can run playbooks without you hand-holding.

Who is Springup PR?

We’re a PR and marketing agency helping care and nursing homes get more enquiries via PR and marketing methods in order to fill beds faster and increase revenue faster.

Our solutions for care home operators include:

* PR and digital marketing strategies, particularly Google PPC, to get more enquiries to increase occupancy faster

* Regular and ongoing press exposure + PR

* Facebook ads

Our small, 100% remote team has grown to the point that we need a Senior Google PPC Manager to help continue our growth.

For this key strategic position you’ll need to:

* Own the entire Google PPC function end-to-end: strategy and execution and outcomes. This is not a “just do Google PPC” role. This is an own-the-numbers, get-in-the-weeds role at one of the top UK care home marketing agencies.

* Know your way around the Google PPC dashboard, including tracking, ongoing optimisation and negative keyword-inclusion, as if it’s the back of your hand.

* Live in the numbers: ROI, LTV, ROAS. You are the person who can explain exactly what £1000 in ad spend returns to a care home.

* Be an exceptionally confident and clear communicator with clients.

* Be able to blend strategic insight with hands-on meticulous PPC execution.

* Not need external motivation to get you up in the morning. This is a 100%-remote based role.

* Be someone who’s excited to take both the reins and responsibility to be our small agency’s #1 lead in improving our digital solution for our clients - and exciting the founder with your strategic problem-solving mindset to Google Ads.

* Be ready to coach and lead freelancers to grow their confidence and skills. Good freelancers have been the foundation of Springup PR’s growth.

* Be able to spot opportunities for up-selling clients to other Springup PR solutions.

* Identify when, and how, AI can improve our PPC solution. And stay ahead of platform updates, automation trends, and emerging paid search tactics.

* Be willing to seek help and advice whenever needed.

Summary of day-to-day-responsibilities:

* Handle 15-20 care home client PPC accounts per month, with 2 fortnightly conference calls per fortnight with clients. Client ad spend from £800 to £3000 per month.

* Ongoing weekly optimisations on client accounts.

* Present strategies, plans, and reports to clients with clarity and confidence.

* Rebuild account structures, as required, to drive efficiency and performance.

* Conduct deep keyword research and continue to maintain robust negative keyword frameworks.

* Communicate and solidifying relationships with our Live Chat and tel call recording partners.

* Working and co-ordinating with freelancers on accounts. (We've an excellent recruitment method for freelance talent)

* Work with website designer on ideas for landing pages to improve ads performance.

* Update onboarding materials and SOPs, leading internal PPC team huddles.

* Willing and able to attend occasional webinars and represent Springup PR at events (help and advice would be provided).

* Spend 2 minutes updating a Daily Shutdown Scorecard at the end of each work day. This reflection is important, and also helps us to help you succeed.

Desirable experience:

* 5+ years hands-on PPC experience (preferably agency) in a busy environment.

* Leading and inspiring small teams.

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We welcome applications from all candidates regardless of their race, religious beliefs, age, sex, sexual orientation or disability.

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To apply for this role send your CV and covering letter to hello@springup-pr.com, with "Senior Google PPC Manager" as your subject line. Thank you.