Senior Creative Director

Company Description

Multiply is an agency that breaks through the noise for brands by fighting boring.

Our clients? Leading brands in the beverage and food/snack CPG sector. We're a team of creative leaders who deliver strategy grounded in business objectives, insights rooted in consumer and market research, and world-class earned-first creative. From consumer PR and social media to integrated earned and owned campaigns, we help brands get attention the old fashioned way -- earn it.

Our team brings integrity, intelligence, and creative energy—and we live by three core values:

• Happy - A place where people genuinely want to come to work
• Daring - We value hard work and bold creativity that moves the needle
• People - We take care of each other and invest in growth

Description

The Creative Director is responsible for leading the ideation and development of innovative brand campaigns, ensuring all creative work aligns with strategic objectives. They oversee a team of art directors, designers, copywriters, strategists, and content creators, providing direction and inspiration to produce compelling visual and written content across multiple platforms. The role requires a deep understanding of storytelling, brand identity, and market trends to craft impactful narratives that resonate with audiences. The Creative Director also collaborates closely with account managers and clients to translate business goals into bold, effective creative strategies.

Responsibilities

This role requires a passionate and strategic creative leader who can balance big-picture thinking with hands-on execution while ensuring all creative work supports client goals and agency success.

Responsibilities include, but are not limited to;

Creative Leadership+Strategy

• Bring forth and inspire culture defining ideas for brands.
• Define and maintain the creative vision for all internal and external projects.
• Oversee the production of all creative materials, ensuring they align with client strategies, industry trends, and platform best practices.
• Develop and uphold brand style guides, including visual identity, voice, and tone, for both clients and the agency.
• Spearhead ideation and execution of creative concepts that push boundaries while delivering measurable results.
• Stay ahead of industry trends and proactively evolve creative strategies to enhance client work.

Team Management+Development

• Lead, mentor, and cultivate the career growth of the creative team, ensuring a high standard of work.
• Supervise daily workflow, assigning projects, setting deadlines, and managing resources efficiently.
• Oversee hiring, onboarding, and training of creative staff to foster a dynamic and collaborative work environment.
• Ensure creative team profitability by monitoring alongside designate account director’s scope-of-work hours, actual time spent, and utilization rates.

Project Execution+Quality Control

• Ensure all creative deliverables meet brand guidelines, social platform best practices, and quality standards.
• Collaborate with Art Directors, Designers, and Copywriters to develop compelling content and marketing assets.
• Oversee storyboarding, creative mock-ups, and shot lists to ensure strategic alignment.
• Manage external creative resources, including photographers, videographers, and freelance designers.
• Provide on-site creative direction for in-house or remote content shoots.

Business Growth+Agency Marketing

• Lead creative development for new business pitches and client presentations.
• Develop engaging proposals and ensure creative ideas align with strategic goals.
• Drive agency marketing efforts by identifying opportunities to increase visibility and brand awareness.
• Collaborate with leadership to refine and evolve Multiply’s brand identity, marketing materials, and digital presence.

Office Administration+Management

HUSTLE HARD:

• Establish and maintain a strong organizational system that ensures all deadlines are met and priorities are established daily, weekly, and monthly.
• Apply high attention to detail while juggling multiple priorities at once
• Show passion for your work and put forth your best effort in everything you do

WORK HAPPY:

• Ensure good work is acknowledged and mistakes are dealt with properly/respectfully.
• Actively participating in company initiatives and meetings
• Demonstrate sound judgment and discretion for conflict resolution
• Think entrepreneurially and contribute positively to Multiply’s culture

PEOPLE FIRST:

• Offer help and advice to team members (even those not on your account teams)
• Be a positive role model within the office
• Coach (and challenge) junior team members to propel their career growth

Qualifications

• 5+ years of agency experience leading creative teams in PR, social, or integrated marketing with a portfolio demonstrating campaign conceptualization across multiple disciplines (copy, design, video, influencer activation)
• Proven track record of developing creative strategies for consumer/lifestyle brands, particularly in food, beverage, or technology sectors
• Strong leadership and mentorship skills with ability to elevate team output, provide constructive feedback, and drive creative excellence
• Deep understanding of platform-native content and emerging social trends; ability to translate strategic briefs into culturally relevant creative executions
• Experience managing creative projects from inception through delivery, including stakeholder management and client presentations
• Proficiency with design/creative tools and collaboration software; familiarity with data-driven creative optimization

Company Benefits

• 100% Remote, within NYC metro area preferred
• 100% paid Health insurance
• Dental, Vision, Life, Disability insurance options with access to mental health advisors
• FSA/HSA options
• 401(k) program 
• Weekly Wellness Hours
• Unlimited Vacation Days
• 11 Company Holidays
• Closed Between Dec. 23 and Jan. 2
• Quarterly Retreats
• Best in class technology and systems