Global Social Media Manager - Fashion Brand

Brand Story

A relocation bonus is on offer for interstate candidates to move to QLD.

The brand behind this opportunity is highly confidential and will be discussed with successful candidates post-application.

At RÈLIER GROUP, we are a discreet partner to a portfolio of leading names across the fashion landscape.

Our clients span across artisanal design houses, contemporary labels, cult-status womenswear, luxury icons, Australian designers, and directional high street brands. Known for our refined approach and deep industry ties, we work behind the scenes to support some of the most sought-after names in market.

If you are interested in learning more about the brand behind this role, please apply and we will be in touch with candidates who are a skill fit from there.

Please note that brand name will only be disclosed to candidates who are shortlisted for the role.

Our Favourite Things About Working for this Client

All brand and role perks will be disclosed to successful candidates post-application.

You’re a fit if you…

• Bring 10+ years' experience across social, content, PR or brand marketing within fashion, beauty or lifestyle.
• Understand brand deeply - tone, visual identity, culture, community and storytelling.
• Are confident in entertainment-driven content, viral moments and platform-first creative.
• Have experience with UGC, creator/contract negotiations, paid usage and global content.
• Are both analytical and creative. You're able to pair insights with instinct.
• Thrive in a fast-paced environment and know how to guide teams through volume, change and complexity.
• Are collaborative across PR, Creative, Brand, Digital and Merch.
• Are comfortable being on camera (or coaching others to be).
  
  

THE ROLE

We’re partnering with an Australian fashion brand in their search for a Social Media Manager who can elevate and define how the brand shows up across all social platforms. This is a global role with a strong AU presence, leading strategy, storytelling and team development across TikTok, Instagram, Pinterest, Facebook and YouTube.

This role suits someone with deep experience across fashion, beauty or lifestyle - someone who understands brand at a tone, visual and community level, and knows how to translate that into high-performing, culturally relevant content. You’ll guide a talented social team, partner closely with PR, Creative, Marketing and US counterparts, and take the brand into its next era of social leadership.

Key Responsibilities

• Lead the global social media strategy with a strong AU content lens.
• Elevate storytelling across TikTok, Instagram, Pinterest, Facebook and YouTube.
• Develop platform-native content that drives engagement, community growth and recognisable brand identity.
• Collaborate with Creative, Brand, PR, Merch and Digital to support seasonal campaigns, UGC, activations and cross-functional projects.
• Strengthen the content engine - ensuring hooks, trends, creator partnerships and UGC align to brand and performance goals.
• Analyse performance data to guide content decisions, improve output and coach the team.
• Support both AU and US content pipelines, ensuring cohesion while tailoring to regional audiences.
• Mentor and develop a high-performing social team.
• Encourage creative risk-taking, elevate craft and bring fresh thinking to the brand.
• Confidently step in front of camera when needed and inspire staff to do the same.