Senior Social Media Manager for Medical Technology and Education

We are seeking a high-caliber Senior Social Media Manager with a growth marketing engine to scale the digital presence and revenue of a world-renowned orthopedic and sports medicine expert.

You will own the full funnel, turning decades of clinical expertise, medical research, and published books into high-impact, revenue-driving digital content. Your primary objective is to drive demand and sales for a medical recovery device, supported by the strategic marketing of e-learning courses and published books.

The Three Business Pillars

• Medical Technology: Recovery tools (Primary focus for sales growth)
• Education: Online courses and e-learning for medical/fitness professionals
• Thought Leadership: Published books and global lectures
  
  

Full-time: 40 hours per week

Remote: Fully remote (client based in Chicago, USA)

Engagement Type: Independent Contractor

Monthly Rate: $1600-2000 (based on a 40-hour workweek; flexible depending on experience)

Key Responsibilities:

• Create and own a comprehensive social media growth and sales strategy across multiple accounts (Instagram, TikTok, YouTube)
• Turn existing long-form content (lectures, talks, research) into high-performing short-form videos (Reels, Shorts, TikTok)
• Produce videos with strong hooks, engaging on-screen text, medical diagrams, and clear visual explanations of complex recovery concepts
• Write captions, hooks, and CTAs designed to drive clicks, lead captures, and sales
• Develop keyword-optimized posts for reach and discovery
• Run email marketing campaigns via Klaviyo to nurture the community
• Identify, test, and scale viral content angles
• Support or run paid ads (Meta/Google) to amplify winning organic content
• Grow into a management role, eventually overseeing a content team as the brand scales

Role Requirements (Must-Haves):

• 5+ years of experience growing social media accounts specifically for revenue generation, not just vanity metrics
• Ability to build and maintain a structured content calendar while remaining agile enough to jump on trends
• Proficiency in AI-assisted content creation (ChatGPT/OpenAI) and Klaviyo for email marketing
• Comfortable with a "Sales > Views" philosophy and capable of taking full ownership of revenue outcomes
• Comfortable working with expert-level medical, educational, or technical content
• A proactive "self-starter" who doesn't wait for instructions
  
  

Nice-to-Haves:

• Advanced Meta/Google Ads experience with proven ROI
• Background in sports, fitness, or medical industries
• Experience launching viral campaigns for high-ticket products or technology
  
  

Recruitment Process:

• Initial Interview
• Portfolio Review
• Client Interview
• Offer and Onboarding
  
  

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