Email & Lifecycle Marketing Manager

Who We Are

We dream big. We love food. And we’re building the next generation of AI-powered marketing software to help local restaurants thrive.

Launched in 2015, SpotHopper is the leading all-in-one marketing and operations platform for independent restaurants, serving over 18,000 customers nationwide. We give local restaurants the same powerful tools national chains use — helping them attract more guests, operate more efficiently, and grow revenue with less effort.

The Role

We’re looking for a performance-obsessed Email & Lifecycle Marketing Manager to own and scale the programs that turn interest into action.

Your job is to re-engage prospects, spark urgency, and drive real sales conversations — converting warm leads into demos, demos into customers, and stalled opportunities back into the pipeline. This is not a content-only or ops-only role. You’ll sit directly inside the revenue motion, accountable for lifecycle performance measured in demos booked and MRR, not just opens and clicks.

You’ll collaborate closely with Content on messaging and with CRM and Sales on execution, but ownership of lifecycle outcomes will be yours.

What Success Looks Like

• Cold or stalled prospects re-engage and book follow-up meetings
• Lifecycle emails consistently support Sales with better-prepared, more motivated leads
• Messaging clearly answers: “Why should I care right now?”
• Lifecycle programs measurably contribute to demos booked and MRR month over month

Everything below exists to drive the outcomes above. This role is measured by re-engagement, demos booked, and revenue impact — not activity alone.

What You’ll Do

• Own and shape lifecycle email copy — writing directly when needed and partnering with Content to ensure messaging is clear, motivating, and action-oriented, with strong subject lines, opening hooks, and explicit calls to re-engage.
• Design and execute targeted lifecycle programs to re-engage no-shows and revive stalled deals
• Translate customer and product data into proof-driven email narratives
• Partner with Sales to support re-engagement, follow-up strategy and pipeline recovery
• Build, test, and optimize automated flows across the funnel
• Develop and refine segmentation strategies
• Define and scale a lifecycle email playbook

What You’ll Bring

• 3–5 years of hands-on experience in email or lifecycle marketing
• Proven track record driving revenue outcomes
• Fluency in HubSpot
• Strong understanding of lifecycle and demand gen funnels
• Sharp instincts for SMB motivation
• Analytical mindset

Bonus Points If You Have

• Copywriting portfolio
• HubSpot certifications
• Restaurant or hospitality experience
• Re-engagement or win-back experience stats

This Role Is Probably Not for You If…

• You’re primarily looking for a content, newsletter, or brand storytelling role without direct revenue accountability
• Your experience is mostly email execution or tooling rather than influencing behavior
• You prefer working from fully formed copy instead of shaping motivation and urgency
• You don’t enjoy partnering closely with Sales or being measured by demos and pipeline
• You’re early in your career and still learning lifecycle fundamentals

Total Compensation

$85,000 – $120,000 per year based on experience

Location

Fully remote (U.S. based only)

Benefits

Health, dental, and vision insurance

401(k) with company match

Life insurance

Generous PTO and sick leave

Collaborative, remote-first culture