ALLSERV is seeking a hands-on Director of Demand Generation to build and run a pipeline-driven marketing engine for a B2B services business. The role requires driving account-based marketing, running scrappy campaigns, and managing a lean team. The ideal candidate has proven success generating B2B leads for US-based service businesses and experience with HubSpot, LinkedIn Ads, and SEO.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
Director of Demand Generation (B2B Services – Offshore)
Reports to: VP of Sales & Marketing
Location: Fully Remote (Offshore)
Direct Reports: Marketing Manager + contractors/agencies as needed
Role Summary
ALLSERV is seeking a hands-on, execution-focused Director of Demand Generation to build and run a pipeline-driven marketing engine for a B2B services business.
• This is not a brand or vanity marketing role. Success is measured by qualified leads, booked meetings, and revenue influence.The Director of Demand Generation will:Own inbound and outbound-support marketing
• Drive Account-Based Marketing for priority accounts
• Run scrappy, test-and-learn campaigns
• Use AI and automation to scale output with a lean team
• Manage and level-up an existing Marketing Manager
• Built or run demand generation for a B2B services company (not just SaaS)
• Worked closely with sales on pipeline and meetings
• Operated in a scrappy, low-budget environment
• Been accountable to leads, meetings, and revenue, not brand metrics
• Demand gen leads from small-to-mid B2B services firms
• Agency-side leaders who owned pipeline outcomes for multiple clients
• Marketers who have actually carried a number tied to growth
This role is fully remote and offshore, requiring strong written communication, discipline, and comfort operating with high autonomy and clear numeric targets.
Core Responsibilities (Ordered by Importance)
1. Lead & Pipeline Generation (Primary Accountability)
• Own quarterly targets for:
o Marketing Qualified Leads (MQLs)
o Sales Accepted Leads (SALs)
o Marketing-sourced pipeline value
• Build repeatable lead-generation plays for:
o MRO inventory services
o Physical Inventory (PI) services
• Optimize cost per lead and cost per booked meeting.
2. Account-Based Marketing (ABM)
• Execute ABM programs for a defined list of high-value US target accounts.
• Support sales with:
o Account-specific campaigns
o Persona-based messaging
o Multi-touch outreach (email, LinkedIn, content, events).
• Measure success by meetings booked and account penetration—not impressions.
3. Scrappy & Guerrilla Marketing
• Design and test unconventional, low-cost tactics such as:
o Highly targeted LinkedIn plays
o Direct outreach campaigns
o Partner piggybacking
o Trade show “around-the-event” campaigns (not just booths)
• Rapid experimentation: launch, measure, kill, or scale within weeks—not quarters.
4. AI-Driven Marketing Execution
• Use AI tools to:
o Generate and personalize outbound-support content
o Accelerate SEO and content production
o Improve targeting, segmentation, and messaging
• Continuously improve output per dollar and per headcount.
5. Digital & Performance Marketing
• Own SEO, paid search, LinkedIn Ads, email campaigns, and landing pages.
• Ensure all digital spend is ROI-tracked in HubSpot.
• Optimize for intent-driven keywords and buyer-stage relevance.
6. Sales Alignment & Reporting
• Operate tightly with Sales leadership:
o Define lead qualification criteria
o Enforce speed-to-lead SLAs
o Maintain closed-loop reporting
• Run weekly performance reviews tied to pipeline impact.
7. Team Leadership
• Manage and develop the Marketing Manager.
• Build a culture of execution, accountability, and continuous improvement.
• Use contractors and agencies selectively and cost-effectively.
Required Experience & Profile
• Proven success generating B2B leads for US-based service businesses (not SaaS-only).
• Demonstrated ability to operate with:
o Limited budgets
o Lean teams
o High accountability.
• Strong experience with:
o HubSpot (mandatory)
o LinkedIn Ads and outbound-support marketing
o SEO for niche B2B services
• Comfortable working with US sales teams across time zones.
• Exceptionally strong written communication and documentation habits.
Performance Measures (Non-Negotiable)
• Marketing-sourced pipeline ($)
• Qualified meetings booked per quarter
• MQL → SQL conversion rate
• Cost per qualified meeting
• ABM account engagement (meetings, not clicks)
• ROI by channel
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