AI Summary
Drive engagement through email and SMS campaigns across international brands. Lead strategy, execution, and optimization of email and SMS campaigns. Collaborate with design, content, and paid media teams.
Key Highlights
Lead strategy, execution, and optimization of email and SMS campaigns
Collaborate with design, content, and paid media teams
Work remotely during Toronto hours
Technical Skills Required
Benefits & Perks
Fully remote work opportunity
Collaborate with a smart, supportive team
Chance to work on leading e-commerce brands in cannabis and CBD
Job Description
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Email Marketing Manager. In this role, you'll be at the forefront of driving engagement through email and SMS campaigns across a diverse portfolio of international brands. You will have the opportunity to make a significant impact on global marketing strategies that reach customers in North America and Europe. This is an exciting chance to take ownership and deliver measurable results while working within a dynamic digital marketing team. We are seeking an individual who is driven, creative, and ready to contribute to a forward-thinking digital environment. This position offers a unique blend of autonomy and collaboration as you work remotely and align with Toronto hours.
Accountabilities
- Lead strategy, execution, and optimization of email and SMS campaigns across multiple e-commerce brands
- Build, manage, and evolve automated flows and segmentation using Klaviyo
- Analyze performance metrics and drive continuous improvement through A/B testing and data-driven insights
- Collaborate with design, content, and paid media teams to ensure cohesive campaign execution
- Review email copy briefs to ensure clarity, alignment, and performance
- Own the campaign calendar and report on weekly KPIs (open rate, CTR, conversions)
- Use customer data to identify new opportunities across the lifecycle journey
- Work remotely during Toronto hours (9-5:30pm EST)
- 5+ years of experience in direct-to-consumer email marketing
- Advanced Klaviyo skills required (flows, segmentation, testing, reporting)
- Demonstrated strong communication and collaboration skills in English
- Ability to manage multiple projects in a fast-paced, data-driven environment
- Experience turning insights into action to improve performance and engagement
- Bonus: HTML/CSS knowledge, paid media experience, or background in lifestyle or wellness brands
- Fully remote work opportunity with a highly team-oriented culture
- Collaborate with a smart, supportive team
- Chance to work on leading e-commerce brands in cannabis and CBD
- Be part of a creative and talented digital team that values results and innovation
- Opportunity to take ownership and make a meaningful impact as the company continues to grow
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