Performance Optimization Specialist (Paid Social)

Performance Optimization Specialist (Paid Social)

• Remote (LATAM-based)
• Compensation: $2,500 USD/month (top of range)
• Full-time, Contractor
• Tech Stack: Meta Ads (mandatory), LinkedIn Campaign Manager, Pinterest Ads, Google Analytics 4, Google Tag Manager (nice to have)

At Near, we connect top talent in Latin America with exciting remote opportunities at U.S.-based and global companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.

About the Company:

Our client is an innovative digital marketing company focused on performance media across global markets. They help brands and agencies achieve ambitious growth goals through data-driven planning, advanced media buying, and continuous optimization. They work as a global, fully-remote team to create meaningful impact. With innovation and collaboration at their core, they are transforming how brands run performance campaigns at scale and building better outcomes for their clients’ businesses.

About the Role:

We’re looking for a Performance Optimization Manager (Paid Social) who combines strong hands-on platform expertise with analytical thinking and attention to detail. You’ll own the end-to-end execution and optimization of paid social campaigns and collaborate with the Performance team to drive measurable results against leads, sales, and other conversion goals. This role requires someone who is highly execution-focused, comfortable working across multiple accounts, and able to interpret data to make smart, performance-driven decisions.

You Will:

• Execute, manage, and optimize paid social campaigns, with a primary focus on Meta/Facebook.
• Run conversion-focused campaigns (leads, sales, and ecommerce), while also handling traffic/awareness when needed.
• Work with budgets starting from ~$5,000 USD per client, ensuring efficient allocation and pacing.
• Analyze performance using Google Analytics 4 and platform data to identify insights and optimization opportunities.
• Build and deliver clear performance reports and dashboards, highlighting key metrics, learnings, and next steps.
• Act as a hands-on executor: launch, optimize, and implement campaigns according to existing media plans.
• Collaborate with internal stakeholders (Performance team, Strategy & Planning) to ensure campaigns align with media plans and objectives.
• Provide input and recommendations on media plans prepared by the Strategy & Planning team when relevant.
• Potentially mentor and support more junior team members, sharing best practices and optimization approaches.

About You:

Your Background:

• 3+ years of real, hands-on experience in Paid Social campaign management.
• Solid experience managing Meta/Facebook Ads campaigns end-to-end.
• Experience working in a digital media/advertising agency is mandatory (minimum 6–12 months), ideally with exposure to multiple industries and clients.
• Proven track record managing performance-oriented campaigns focused on conversions (leads, sales, ecommerce).
• Comfortable handling multiple accounts (typically up to ~5 clients/accounts at a time) in parallel.
• Strong experience creating, reading, and interpreting performance reports, ideally using Google Analytics 4.
• English: B2 or above — accent or slower speech is fine as long as communication is clear and understandable.
• Self-sufficient executor with strong attention to detail and ownership over performance outcomes.
• Comfortable in a fully remote, distributed, English-speaking environment.

Nice to Have:

• Experience with LinkedIn and Pinterest Ads in addition to Meta.
• Experience with Google Tag Manager (GTM) — this is considered a “superstar” skill.
• E-commerce performance experience (conversion-focused funnels, ROAS optimization, etc.).
• Any experience mentoring juniors or acting as a go-to person within a performance team.
• Familiarity with other paid social platforms (e.g., TikTok Ads) and additional analytics/BI tools.

Compensation & Benefits:

• Compensation: $2,500 USD/month (top of range for this role).
• Benefits:
• Contractor agreement.
• 30+ days of paid time off (annual leave + sick days, per company policy).
• Fully remote role, work from anywhere within LATAM or selected EMEA countries.
• Growth-focused environment with access to learning resources and clear development paths.