AI Summary
Results-focused digital marketer combining technical analytics with creative campaign execution. Plan, build, and manage paid acquisition campaigns, execute SEO initiatives, and design marketing automation campaigns. Collaborate with cross-functional teams and manage external agencies.
Key Highlights
Paid acquisition campaigns
SEO initiatives
Marketing automation campaigns
Technical Skills Required
Benefits & Perks
Fully remote US roles
Flexible hours
Outcome-driven performance expectations
Opportunity to own high-impact channels
Collaborative, data-driven culture
Job Description
Industry & Sector
A fast-growing technology solutions provider operating in the SaaS & digital solutions sector, focused on delivering measurable growth for B2B and B2C clients through performance marketing and data-driven campaigns. We hire remote talent across the United States to scale paid acquisition, SEO, and marketing automation efforts.
Primary title: Digital Marketing Specialist (Remote - United States)
Role & Responsibilities
- Plan, build and manage end-to-end paid acquisition campaigns across Google Ads and Meta (Facebook/Instagram) to meet CAC and ROI targets.
- Execute on-site and off-site SEO initiatives: keyword research, on-page optimization, technical recommendations, and content collaboration to increase organic visibility.
- Design, implement and optimize marketing automation and email campaigns using HubSpot/Mailchimp to drive lifecycle engagement and retention.
- Set up and maintain analytics and tracking (GA4, Google Tag Manager), define attribution, build dashboards, and deliver actionable performance reports.
- Run A/B tests and conversion rate optimization experiments across landing pages and ad creatives to improve funnel efficiency and LTV.
- Coordinate with content, design, and growth teams and manage external agencies or freelancers to scale campaign velocity and creative output.
Must-Have (Skills & Tools)
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- SEMrush
- HubSpot
- LinkedIn Ads
- HTML/CSS
- SQL
- 3+ years hands-on experience running paid search/social and SEO for SaaS, e-commerce, or technology clients.
- Proven track record optimizing campaigns for CAC, ROAS, and conversion lift; comfortable with attribution modelling and reporting.
- Experience working asynchronously in remote teams across US time zones and coordinating with cross-functional stakeholders.
- Fully remote US roles with flexible hours and outcome-driven performance expectations.
- Opportunity to own high-impact channels and shape growth playbooks across product and marketing.
- Collaborative, data-driven culture with budget for training and marketing tools.
Skills: google ads,google tag manager,semrush,hubspot,linkedin ads,html/css,sql,analytics,seo,digital,campaigns,data,skills,cac,google
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