Digital Marketing Manager

Company Description

Loyal To Cumbria (LTC) is more than a traditional local business directory — we are a dynamic digital advertising and marketing platform dedicated to celebrating and supporting the people, places, and businesses that make Cumbria truly special.

Our platform connects local residents, tourists, and visitors with trusted businesses through targeted digital marketing, strategic advertising, exclusive offers, and authentic recommendations. We are passionate about empowering small businesses, independent retailers, hospitality venues, service providers, and community organizations with effective online visibility and marketing tools.

At LTC, our mission is to strengthen the local economy, increase digital exposure for Cumbrian businesses, and build long-term community engagement through smart, data-driven, and creative marketing solutions. We believe in innovation, collaboration, and meaningful storytelling that puts local brands at the heart of everything we do.

Role Overview

We are seeking an experienced, strategic, and results-driven Digital Marketing Manager to lead and oversee our digital marketing efforts. This is a full-time, fully remote role offering flexibility, leadership responsibility, and the opportunity to shape the future of our digital presence.

As the Digital Marketing Manager, you will be responsible for developing, managing, and optimizing multi-channel digital marketing strategies. You will lead campaign planning, guide execution across platforms, analyze performance, and ensure all digital activity aligns with business goals. This role is ideal for a hands-on leader with strong analytical skills, creative vision, and a passion for community-focused marketing.

Key Responsibilities

Digital Marketing Strategy & Leadership

• Develop, implement, and manage comprehensive digital marketing strategies aligned with company objectives
• Lead and oversee end-to-end digital marketing campaigns across social media, email marketing, web, and paid advertising channels
• Set clear goals, KPIs, and performance benchmarks to drive growth and engagement
  
  

Campaign Management & Execution

• Oversee content planning, scheduling, and execution across platforms such as Facebook, Instagram, X (Twitter), and other digital channels
• Ensure consistent brand messaging, tone, and quality across all digital touchpoints
• Manage promotional campaigns for Loyal To Cumbria and partner businesses
  
  

SEO, SEM & Performance Marketing

• Lead SEO strategy including keyword research, technical SEO, on-page optimization, and content strategy
• Oversee SEM and paid digital advertising campaigns, ensuring budget efficiency and strong ROI
• Drive traffic growth, lead generation, and audience engagement through performance-focused marketing
  
  

Analytics, Reporting & Optimization

• Monitor, analyze, and interpret performance data using web analytics tools and campaign dashboards
• Produce detailed performance reports with insights, trends, and strategic recommendations
• Continuously optimize campaigns based on data, testing, and performance outcomes
  
  

Collaboration & Stakeholder Management

• Collaborate with internal teams, leadership, and local business partners to support marketing initiatives
• Align digital marketing activity with wider business and community objectives
• Support and guide team members, freelancers, or partners involved in digital marketing execution
  
  

Innovation & Continuous Improvement

• Stay up to date with digital marketing trends, tools, platform updates, and best practices
• Identify new opportunities, platforms, and technologies to keep LTC competitive and innovative
• Proactively introduce new ideas to improve efficiency, engagement, and results
  
  

Required Qualifications & Skills

• Proven experience in digital marketing management or leadership roles
• Strong expertise in social media marketing, online marketing, SEO, SEM, and performance marketing
• Excellent communication, leadership, and stakeholder management skills
• Experience developing and executing digital marketing strategies at scale
• Strong analytical mindset with the ability to translate data into actionable insights
• Excellent organizational, planning, and time-management skills
• Ability to lead projects and work independently in a remote work environment
• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
  
  

Desirable Skills (Nice To Have)

• Experience working with local businesses, directories, or community-driven platforms
• Experience managing budgets, agencies, freelancers, or marketing teams
• Knowledge of email marketing platforms, CRM systems, and content management systems (CMS)
• Strong creative instincts combined with commercial awareness
  
  

What We Offer

• Fully remote and flexible working environment
• A leadership role within a mission-driven, community-focused company
• The opportunity to shape and grow a meaningful digital marketing platform
• Creative autonomy and strategic influence over marketing direction
• Opportunities for professional growth, leadership development, and career progression
• A collaborative, supportive, and purpose-led team culture
  
  

Why Join Loyal To Cumbria?

At Loyal To Cumbria, your leadership will help drive real impact. Your strategies and decisions will directly support local businesses, strengthen community engagement, and elevate the digital presence of Cumbria as a whole. If you are passionate about digital marketing leadership, strategic growth, and making a difference, this is the role for you.

Apply today and help lead Cumbria’s digital marketing future with Loyal To Cumbria.