Social Media Manager for Beauty and Wellness Brand

Social Media Manager – Beauty & Wellness Brand

Futureheads have partnered with an innovative beauty and wellness brand that's redefining self-care through high-quality, results-driven products. They're experiencing rapid growth and are now looking to scale their social media presence to match their ambitions.

Our client has established strong product-market fit and is entering an exciting growth phase. They're seeking a creative and analytical Social Media Manager to own their brand voice and drive measurable growth across Instagram, TikTok, and LinkedIn.

This is a remote, contract role on a full-time basis offering the chance to blend creative production with data-driven strategy, working in a dynamic environment where you'll directly impact brand awareness, community engagement, and revenue growth.

What you'll be doing:

• Owning the social content calendar and strategy across Instagram (Reels/Stories), TikTok (to be launched), and LinkedIn
• Planning, editing, and scheduling content that drives both engagement and conversions
• Designing high-quality static assets and carousels using Canva, Photoshop, or similar tools
• Writing compelling copy and captions tailored to each platform's tone and audience
• Managing influencer activities with support from PR agencies
• Engaging with the community daily (comments, DMs) to build brand loyalty and implement organic growth strategies
• Setting up and managing social campaigns (Meta Ads Manager, TikTok Ads) with a focus on ROAS
• A/B testing creative variations (hooks, CTAs, visuals) to lower CPA and improve performance
• Analyzing and reporting on weekly/monthly metrics to highlight what content is working and why
• Staying ahead of algorithm changes and trending audio/formats, adapting strategy accordingly
• Monitoring competition and industry best practices
• Running the weekly newsletter
• Collaborating with paid media agency and internal teams to reach growth targets within budget

About you:

• 3+ years in social media management with proven track record of growing accounts
• Proficient in video editing (CapCut, Premiere Rush, or similar) and graphic design (Figma, Canva, Adobe CS)
• Experience running paid campaigns and understanding the relationship between organic and paid growth
• Platform native - you live on social media and understand the nuances of Instagram & TikTok trends versus LinkedIn thought leadership
• Data-driven creative who uses insights to inform creative decisions, not just gut feeling
• Visual storyteller who understands the difference between a pretty picture and high-converting content
• Strong analytical skills with ability to analyze metrics and translate insights into actionable strategy
• Highly organized with ability to manage content calendars, campaigns, and multiple stakeholders
• Proactive and self-directed, comfortable working independently in a remote environment
• Always up to date with latest social media trends, algorithm changes, and platform features
• Excellent copywriting skills with ability to adapt tone for different platforms and audiences

What's on offer:

• €34,000 salary
• Remote working - work from anywhere
• Contract role on a full-time basis
• Opportunity to shape social media strategy for a growing beauty and wellness brand
• Creative freedom to test, experiment, and drive real impact
• Collaborative environment working with PR agencies and internal teams
• Chance to launch and grow new platforms (TikTok) from the ground up