Social Media Marketing Specialist

Apply now: https://wisevas.io/work-with-us

We’re hiring a Social Media Marketing to support a U.S.-based company with strategy execution, campaign management, and performance optimization. This role is for someone hands-on, data-driven, and comfortable owning marketing initiatives end to end.

The Role

You will plan, execute, and optimize marketing campaigns across digital channels, working closely with leadership to drive growth, leads, and brand consistency. The ideal candidate is strategic but execution-focused, organized, and fluent in performance metrics.

Key Responsibilities

• Develop and execute marketing strategies aligned with business goals.
• Plan, launch, and optimize campaigns across paid, organic, email, and content channels.
• Manage and optimize funnels, lead generation, and conversion strategies.
• Analyze campaign performance and report on KPIs (CAC, ROAS, CPL, conversions).
• Coordinate content calendars, messaging, and brand consistency.
• Work with designers, copywriters, and sales teams to align marketing efforts.
• Continuously test, iterate, and improve marketing performance.

Required Qualifications

• Proven experience as a Marketing Specialist or Marketing manager role.
• Strong understanding of digital marketing, funnels, and growth strategies.
• Hands-on experience with paid media, email marketing, and analytics.
• Data-driven mindset with strong reporting and optimization skills.
• Ability to manage multiple campaigns and priorities independently.
• Experience with CRMs, marketing automation, and analytics tools.
• English and Spanish proficiency required.

Nice to Have

• Experience working with U.S.-based companies.
• Background in B2B, SaaS, or service-based businesses.
• Experience with HubSpot, GHL, Meta Ads, Google Ads, or similar tools.
• Basic understanding of SEO and content strategy.

This Role Is NOT for You If:

❌ You are not comfortable owning results and KPIs

❌ You prefer purely creative work without performance accountability

❌ You struggle with data, metrics, or fast-paced environments

How to Apply

https://wisevas.io/work-with-us

This is an external position supporting a WiseVAs client. WiseVAs acts as an intermediary, and submitting a proposal does not guarantee employment. Candidates authorize the storage of their resumes in WiseVAs’s database and agree to receive notifications about future job opportunities.