Senior Search Paid Media Specialist

**To apply, kindly submit your resume in English. Please note that any other format will not be considered.**

Who we are:

Kajae is a premium staff augmentation company that connects top global talents to thriving US companies and clients offering fully remote opportunities. Our team hails from over 27 different countries, with the majority coming from the Philippines and Latin America. We pride ourselves on our tight-knit culture and strong bonds, despite working remotely across diverse timezones.

Summary:

We are seeking a Senior Search Paid Media Specialist to lead the strategy, execution, and optimization of search advertising campaigns across platforms like Google Ads, Bing Ads, and other search networks. The ideal candidate is highly analytical, results-driven, and has a proven track record of managing high-budget campaigns that drive growth, conversions, and ROI. This role requires deep search marketing expertise, strategic thinking, and strong collaboration with cross-functional teams to align paid search efforts with broader marketing objectives.

Responsibilities:

Campaign Strategy & Execution

• Own end-to-end paid search strategy and execution for assigned accounts
• Translate client KPIs (ROAS, CAC, LTV, conversion goals) into actionable paid search campaigns
• Develop search campaign structures, including keyword research, ad copywriting, bidding strategies, and landing page recommendations
• Conduct ongoing campaign optimizations for keywords, ad copy, bidding, and targeting to maximize ROI

Analytics & Reporting

• Analyze campaign performance and provide actionable insights to improve results
• Build reports and dashboards in Looker Studio, GA4, or similar tools
• Monitor KPIs such as conversions, CTR, Quality Score, and ROI, and communicate findings to internal stakeholders and clients

Collaboration & Stakeholder Management

• Work closely with creative, SEO, content, and analytics teams to align search campaigns with overall marketing strategy
• Partner with web development or UX teams for landing page recommendations and A/B testing
• Provide guidance and support to junior team members or analysts as needed

Innovation & Industry Knowledge

• Stay up-to-date with the latest paid search trends, features, and best practices
• Test new ad formats, tools, and platforms to drive performance
• Recommend innovative approaches to improve search campaigns and ROI

Requirements:

Experience & Skills

• 5+ years of hands-on experience managing search campaigns in Google Ads and Bing Ads
• Proven track record of delivering profitable search campaigns at scale
• Strong analytical skills and experience using GA4, Google Ads, and reporting tools
• Ability to perform keyword research, write compelling ad copy, and optimize landing pages for conversions
• Experience with A/B testing, attribution modeling, and bid strategies
• Knowledge of e-commerce, SaaS, or lead-gen industries preferred
• Familiarity with automation, scripts, and AI-powered ad tools is a plus

Professional Competencies

• Strategic thinker with data-driven decision-making skills
• Excellent communication skills for presenting campaign insights and recommendations
• Ability to work independently while collaborating effectively with cross-functional teams
• Detail-oriented with strong organizational skills and project management capabilities

Soft Skills

• Accountable and results-focused
• Adaptable to changing priorities and client needs
• Collaborative, solution-oriented, and proactive
• Comfortable mentoring junior team members

Tools & Platforms:

• Search Platforms: Google Ads, Bing Ads, Microsoft Ads
• Analytics & Reporting: Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, Excel/Sheets
• Optional / Nice-to-Have: SEMrush, Ahrefs, WordStream, automated bidding tools

Key Performance Indicators (KPIs):

• ROI/ROAS of search campaigns
• Conversion rates and cost per acquisition (CPA)
• Click-through rates (CTR) and Quality Score improvements
• Campaign scalability and efficiency
• Reporting accuracy and actionable insights delivered

Benefits:

Competitive salary – paid in USD - Receive your compensation in US dollars, providing stability and global value for your hard work.

100% fully remote setup - Work from anywhere in the world—permanently. Enjoy the freedom and flexibility of a remote role while staying close to what matters most. No more commuting hassles, and more time for life’s important moments.

Healthy work-life balance - We prioritize your well-being. Through regular check-ins during your first few months, we offer ongoing support and career guidance. We also ensure you’re partnered with top-tier clients in a positive, healthy work environment.

Health insurance - Get covered starting your third month with us—your health and peace of mind matter.

Mental health support - Our in-house mental health professional is available to ensure you have access to the emotional and psychological support you need to thrive.

Referral bonuses - Know someone great? Refer them and earn up to USD 100 for every successful hire.

Fun virtual events - We host monthly virtual events filled with games, holiday celebrations, and exciting prizes. It’s a great way to connect and recharge as a team.

Kajae Spotlight bonus - Exceptional performance is recognized through our Kajae Spotlight program, where top performers earn cash rewards.

Kajae Tribe and rewards platform - Engage with the whole team through our internal social platform and earn coins for participating. Use them to bid in our lively auctions for prizes like AirPods, Apple Watches, Starbucks gift cards, shopping or experience vouchers, and more.

Continuing education opportunities - Access 100% free online courses through our university partners in the US. Earn academic credits that can go toward a Master’s or Graduate Degree—completely on us.

All-expense paid summits - Top performers and tenured team members may qualify to attend our exclusive annual summits. So far, we’ve held summits in Palawan, Bohol, and Boracay (Philippines), Cusco (Peru), and Punta Cana (Dominican Republic).