Paid Social Media Specialist

Company Description

9 Digital Media is built on a foundation of great performance driven by a strong culture of humility, curiosity, and adaptability. We specialize in simplifying digital brand awareness, focusing on solving problems with actionable strategies and data-driven insights. Our expertise spans across SEO, PPC, email marketing, paid social media campaigns, influencer marketing, conversion rate optimization (CRO), YouTube Advertising, and Amazon Advertising. At 9 Digital Media, we create innovative marketing solutions to drive traffic, strengthen customer acquisition, and enhance retention for our clients.

Role Description

Location: Remote

Compensation: $40-60/hour

Engagement Type: Contract / Part-Time

We are seeking an experienced Paid Social Media Specialist to plan, execute, and optimize paid and organic social media programs across key platforms, in both DTC ecommerce as well as B2B lead generation. This role requires both strategic thinking and hands-on execution, from content planning through reporting and optimization.

You will be responsible for managing the full paid social lifecycle, including creative development, media planning, testing, performance analysis, and lead-nurture workflows.

• Plan and manage paid social campaigns across platforms (LinkedIn for B2B; Meta/X for DTC)
• Own content calendaring and publishing schedules
• Develop and/or source creative assets (copy, images, video) in collaboration with internal teams or external designers
• Execute media planning, budget allocation, and pacing to hit performance targets
• Launch, manage, and optimize campaigns across multiple objectives (lead gen, engagement, re-engagement)

• Build and manage LinkedIn Lead Gen campaigns
• Set up lead-nurture and re-engagement flows for B2B audiences
• Develop audience segmentation strategies (job titles, industries, company size, intent signals)
• Support top-, mid-, and bottom-funnel social strategies
• Coordinate with CRM or marketing automation platforms to support lead routing and nurturing

• Design and execute A/B tests across creative, messaging, audiences, and formats
• Continuously optimize toward CPL, CPA, and lead quality
• Build and deliver clear performance reporting with actionable insights
• Translate data into recommendations for scaling or course correction

• 3–7+ years of hands-on paid social media experience
• Strong experience with DTC advertising as well as LinkedIn Ads for B2B lead generation
• Proven success running lead-nurture, engagement, and re-engagement campaigns
• Experience with creative testing and performance optimization
• Comfortable owning campaigns end-to-end (strategy → execution → reporting)
• Strong analytical and communication skills
• Ability to work in central time zone
• Native English speaker
• Comfortable leading client meetings via MS Teams

• Experience supporting multiple clients or brands simultaneously
• Experience working with B2B companies selling high-consideration products or services
• Background in agency or consulting environments

• Fully remote
• Clear scope and ownership
• Competitive hourly rate
• Opportunity to work on sophisticated B2B and performance-driven social programs