Director of Strategic Membership and Business Development

Director, Strategic Membership

Who We Are

The Global Technology Industry Association (GTIA) is the only vendor-neutral, non-profit membership community that connects and represents the worldwide IT channel. We set our members up for success by providing trusted resources and networking opportunities. In addition, the association sets industry standards that enable companies to build sustainable, secure, and profitable businesses in an ever-changing technology landscape.

Internationally, GTIA represents tens of thousands of professionals from more than 2,000 MSPs, solution providers, vendors, distributors, and other channel companies. Formerly known as the CompTIA Community (the membership arm of CompTIA), the association was renamed GTIA in 2025. Our association has a long history of serving businesses in the IT channel and technology professionals.

Through education, training, philanthropy, and market research, GTIA promotes industry growth. We are committed to creating an environment where innovation flourishes, and the opportunities and benefits enabled by technology are available to all.

Summary:

The Director, Strategic Membership is responsible for driving the expansion of GTIA’s membership base by acquiring new vendors, distributors, and their IT Service Provider partners. This role focuses on building strategic member relationships and partnerships, developing targeted prospecting campaigns, and executing sales initiatives that align with GTIA’s goals of growing membership, member value, and engagement. The ideal candidate will combine strong business development skills with a deep understanding of the IT channel ecosystem to deliver measurable growth and long-term partner engagement.

Essential Duties and Responsibilities:

Develop and Execute Growth Strategy

• Create and implement a strategic sales plan to acquire new channel vendors, distributors, MSPs, and ITSPs to expand GTIA’s membership base.

Partner Acquisition

• Identify, engage, and onboard high-potential channel organizations through targeted outreach and relationship-building initiatives.

Pipeline Management

• Build and maintain a robust pipeline of prospective members, ensuring accurate forecasting and timely conversion.

Relationship Management

• Establish and nurture long-term relationships with key decision-makers at vendors, distributors, and service providers.

Market Research & Intelligence

• Analyze industry trends, competitive landscape, and partner needs to refine acquisition strategies and value propositions.

Joint Go-to-Market Initiatives

• Collaborate with GTIA Vendor, Distributor, and Associate members on co-selling and co-marketing programs to their ITSP partners

Sales Enablement

• Provide prospective members with clear value propositions, ROI analysis, and resources to support decision-making.

Performance Reporting

• Track and report on acquisition metrics, conversion rates, and revenue impact to the Chief Community Officer.

Cross-Functional Collaboration

• Work closely with marketing, events, and member experience teams to ensure seamless onboarding and engagement of new members.

Key Performance Metrics:

• Membership Growth
• Member Engagement
• Member Retention

Skills and Qualifications

• Proven track record of successfully selling to C-level channel executives and business owners, demonstrating the ability to engage in strategic conversations and influence decision-making
• Thorough knowledge of the IT Channel/MSP landscape and targeted markets that we serve
• Ability to create and deliver a membership value proposition to a targeted audience
• An outstanding level of attention to detail and quality
• Strong ability to work independently and navigate internally within a high-paced, dynamic
• organization
• Strong interpersonal skills, ability to build rapport and credibility quickly
• Initiative to surpass challenging performance goals
• Desire to network and travel

Education and/or Experience

• Degree preferred but not required for the role
• 10+ years of direct experience in a related field

Why Join Us:

We're a team of driven, creative problem-solvers who are passionate about empowering people to realize their full potential. We foster a collaborative and inclusive culture where ideas are welcomed, growth is encouraged, and success is celebrated. We're not just looking for employees; we're looking for partners who share our vision and are eager to contribute to our purpose. If you're ready to unlock your potential and reach new heights, join us today.

Our team works hard, and we recognize the importance of taking care of our own. We offer our employees a comprehensive suite of benefit offerings, including:

• Medical, dental, and vision benefits
• Annual corporate bonus
• Opportunity for spot bonuses up to $2,500
• GTIA contribution towards our workplace retirement account
• Fully-remote, Flexible work schedule, with summer hours for five months
• Generous paid time off
• 30-Day paid sabbatical after 10 years of employment
• Annual broadband reimbursement
• Home office equipment reimbursement
• Student loan assistance program
• Tuition reimbursement program
• Fitness reimbursement program
• Various other benefits and rewards

GTIA seeks excellence through diversity in its staff. We prohibit discrimination based on race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, or marital status.

Total Compensation Range (Base + Bonus): $154,000-$175,000