Freelance Digital Designer (Shopify & DTC E-commerce UX/UI)

About Us

Barrel partners with CPG brands to elevate their online presence and drive growth through e-commerce, website optimization, email, SEO, and content strategy. As a globally distributed team, we’re united by a mission to help clients succeed through thoughtful, customer-centric solutions. Our goal is to create experiences that resonate, add value, and build lasting connections with their communities.

The Role

We’re seeking a Freelance Digital Designer with strong expertise in Shopify and DTC e-commerce UX/UI design. This is a freelance, project-based role (not full-time). You’ll collaborate closely with our team to design and strategize e-commerce experiences, expand digital style guides, and apply UX best practices across all deliverables.

The ideal candidate creates engaging, brand-forward, and high-converting e-commerce experiences grounded in DTC and UX best practices. At Barrel, design is both strategic and creative—our designers help shape intuitive user experiences through wireframes, user flows, and thoughtful design systems.

Key Responsibilities

• Concept and design engaging e-commerce experiences for Shopify DTC brands
• Create key UX deliverables including strategy decks, sitemaps, and wireframes
• Translate briefs into high-quality, functional designs aligned with client goals and audiences
• Lead or support client meetings and workshops when needed
• Advise clients on e-commerce and UX best practices
• Collaborate with creative, development, and project management teams throughout the process
• Create detailed annotations and responsive designs for handoff
• Build and maintain comprehensive Figma style guides and component libraries
  
  

Qualifications

• 4+ years of agency or freelance experience in digital design
• Proven experience designing Shopify e-commerce experiences (product pages, checkouts, landing pages)
• Experience with CPG brands (food & beverage, skincare & beauty, supplements)
• Experience with Shopify Themes is a plus
• Proficient in Figma (including prototyping and component systems)
• Deep understanding of UX/UI best practices for e-commerce
• Strong communication skills and ability to clearly present design decisions
• Self-managed and proactive, with strong organization and attention to detail
• Comfortable working asynchronously in a remote-first environment