Senior SEO Specialist (US Market Focus)

Location: Fully Remote

Team: India-based, Global

Reporting: Directly works with one of the Co-Founders and Team Focused on the US Market

Industry: EdTech / Online College Credit / Transfer Pathways

Target Market: United States (primary), Canada (secondary), global international students (select markets)

About UPI Study

UPI Study helps students earn affordable, transferable college credit through ACE & NCCRS credit recommendations—so they can finish degrees faster and at a fraction of the cost. We’re scaling a content + SEO engine aimed at high-intent US search traffic (transfer credit, prior learning, credit recommendations, online college credit alternatives, university transfer policies, etc.).

What you’ll own (high-impact responsibilities)

You’ll run SEO like a growth channel, not a “marketing checkbox.”

Content SEO (Blogs + Program Pages)

• Build and execute a blog strategy that captures high-intent US queries and supports conversion
• Create outlines + briefs, optimize content, and collaborate with writers/editors
• Own internal linking strategy, topic clusters, and content refresh cycles
• Produce new content and/or heavily edit contributor content (depending on your strengths)

Technical SEO (Schemas, Markup, HTML)

• Implement and validate structured data: Course, Product, Organization, FAQ, Article, Breadcrumb, Review/AggregateRating, Offer, etc.
• Work directly with HTML/CSS/JS where needed (Thinkific/Wix-style environments included)
• Fix indexing/crawling problems: canonicalization, duplicate pages, sitemap strategy, pagination, parameter handling
• Run audits and ship fixes: Core Web Vitals, page performance, structured data errors, broken internal links, redirects, etc.

SEO Analytics + Growth

• Own weekly SEO reporting: rankings, impressions, clicks, CTR, conversions, indexed pages, content velocity
• Run experiments: title/meta testing, schema testing, internal-link improvements, page template enhancements
• Competitor analysis vs players like Sophia/StraighterLine/Study.com (and university-side pages)
• Work closely with leadership to prioritize what moves revenue, not vanity metrics

Tools you should be comfortable with

• Google Search Console, GA4, Google Tag Manager
• Ahrefs / Semrush (one is fine), Screaming Frog, PageSpeed Insights / Lighthouse
• Schema validators / Rich Results Test, structured data debugging
• CMS editing + HTML editing (Thinkific/Wix/WordPress-like systems)
• Bonus: Looker Studio, Python scripts, programmatic SEO workflows, IndexNow, Google Indexing API (not required, but valuable)

What “good” looks like in the first 60–90 days

• Clear SEO roadmap + prioritized backlog (technical + content)
• Reliable weekly content publishing cadence with measurable improvement in impressions/clicks
• Structured data deployed correctly across priority templates with fewer warnings/errors
• Improved indexing health: cleaner canonicals, stronger internal links, better sitemap hygiene
• Early signs of lift in high-intent queries tied to lead/signup conversion

Who you are

• You can explain SEO in plain English and still execute the technical work
• You’ve shipped real wins: traffic growth, rankings, and conversion lift
• You’re organized, fast, and comfortable owning outcomes
• You care about search intent and business impact, not “SEO theater”

Bonus points (nice-to-have)

• Experience in education, compliance-heavy industries, or marketplaces
• Experience with programmatic SEO at scale
• Experience optimizing for US markets + international segments
• Experience with Email Marketing

Why Join Us

• You’ll work directly with the founders.
• This isn’t a layered organization where ideas get diluted. You’ll collaborate closely with the founding team, influence strategy, and see your work translate into real outcomes—fast.
• You’ll help shape a US-centric brand from the inside.
• We serve a US audience and operate with US standards, while building with a globally distributed team. You’ll have a front-row seat in shaping how a modern, US-focused company scales content, trust, and credibility globally.
• Your work will compound.
• The content you write, the media you secure, and the narratives you build won’t be one-off tasks—they’ll drive SEO, AI discovery, PR authority, and long-term inbound growth across multiple channels.
• You’ll have real ownership, not just tasks.
• We value people who think like builders. If you have ideas beyond writing or PR—campaigns, positioning, social narratives, growth experiments—you’ll have the freedom (and trust) to run with them.
• Fully remote, outcome-driven culture.
• Our team is distributed across India, and we operate on trust, clarity, and results—not micromanagement. If you’re self-driven and care about impact, you’ll thrive here.