Digital Marketing Manager (Remote)

SKOMA is a leading provider of Virtual Chief Digital Marketing Officer (vCDO) services, helping medium to large organizations navigate and dominate the evolving digital landscape. We act as an extension of our clients’ teams, delivering high-impact digital marketing strategies that drive measurable business growth.

To support our expansion, we are looking for a highly skilled and proactive Digital Marketing Manager to join our team remotely from Pakistan. This is an exciting opportunity to work with global brands and execute advanced digital strategies in a fast-paced environment.

As a Digital Marketing Manager at SKOMA, you will be responsible for developing, implementing, and optimizing high-performance marketing campaigns across multiple digital channels. You will play a key role in lead generation, social media growth, web analytics, and performance marketing, ensuring our clients achieve maximum ROI on their digital marketing investments.

This is a full-time, remote position requiring strong strategic thinking, execution excellence, and project management skills.

✅ Marketing Strategy & Execution

• Develop and implement data-driven digital marketing strategies to drive lead generation, customer acquisition, and revenue growth.
• Align digital marketing efforts with overall business goals and KPIs.
• Continuously optimize ad campaigns, email funnels, and content strategies for improved conversion rates.

✅ Social Media & Content Marketing

• Oversee organic and paid social media campaigns across platforms like Facebook, Instagram, LinkedIn, and TikTok.
• Manage content calendars, ensuring engaging and high-converting brand messaging.
• Monitor trends and create viral-worthy content strategies that enhance brand awareness.

✅ Lead Generation & Performance Marketing

• Plan and execute multi-channel lead generation campaigns (Google Ads, Meta Ads, LinkedIn Ads).
• Develop landing pages, A/B test creatives, and optimize conversion funnels to maximize lead quality.
• Implement retargeting strategies to increase sales and customer retention.

✅ Web Analytics & Data-Driven Optimization

• Track, analyze, and report on website performance, traffic sources, and user behavior using Google Analytics, Tag Manager, and heatmaps.
• Develop actionable insights from data analysis to improve customer engagement, ROI, and campaign effectiveness.
• Use AI-powered tools and automation to enhance marketing efficiency.

✅ SEO & Website Growth

• Oversee SEO strategies (technical, on-page, and off-page SEO) to improve organic search rankings.
• Work with content creators and developers to enhance website usability, speed, and conversion rate optimization (CRO).

✅ Project & Team Management

• Lead and manage a team of SEO specialists, web developers, and content creators to ensure seamless execution of marketing initiatives.
• Oversee multiple projects simultaneously, meeting tight deadlines with efficiency and precision.
• Communicate progress, challenges, and strategic recommendations to senior leadership.

✅ Core Digital Marketing Skills

• Proven experience (4+ years) in digital marketing, lead generation, and performance marketing.
• Expertise in Google Ads, Facebook Ads, LinkedIn Ads, and email automation.
• Strong knowledge of SEO, web analytics, and conversion rate optimization.
• Hands-on experience with marketing automation platforms (Klaviyo, HubSpot, etc.).

✅ Analytical & Problem-Solving Skills

• Ability to interpret marketing data, A/B test results, and user behavior analytics to optimize performance.
• Experience in Google Analytics, Tag Manager, and AI-powered analytics tools.

✅ Project & Team Leadership

• Experience leading digital teams, managing remote staff, and handling multiple campaigns simultaneously.
• Strong communication, organization, and time management skills.

✅ Technical & Creative Adaptability

• Ability to work independently and execute with minimal supervision.
• A passion for staying up-to-date with emerging trends in digital marketing, AI, and automation.
• Certifications in digital marketing (Google Ads, Meta Blueprint, HubSpot, etc.) are a plus.

🚀 Global Exposure: Work with international clients and cutting-edge marketing tools.

📈 Career Growth: Opportunity to take ownership of large-scale campaigns and lead high-impact projects.

💡 Innovative Work Environment: Be part of a team that leverages AI, automation, and performance marketing to stay ahead of the curve.

• 🏠 Remote Flexibility: Enjoy the benefits of a fully remote role with a dynamic, collaborative team.